Daniela Federici
- Director
- Producer
Daniela Federici was born in Melbourne, Australia in the late 1960s.
Fascinated with film and photography in her early teens, Daniela went
on to obtain her degree at RMIT.
In the 90s while still at college, Daniela was an active member of the
FDC. During this period Daniela shot for Mode, Vogue, Cleo, Australian
Style, Studio, Follow Elle. She was commissioned to do album covers and
direct music videos from Kate Cebrano, Kylie Minogue, Inxs, Euphoria
and more.
Her early cinematic style work caught the eye of Paul Marciano, the
owner and art director responsible for the famous Guess Jeans
campaigns. Daniela was flown to New York for her first international
campaign before her 25th birthday. They collaborated on many shoots
including the famous Anna Nicole Smith campaigns and then later with
Leticia Casta.
Guess jeans launched Daniela's career internationally and lead to
automatic success, with calls from Tommy Matola, president of Sony
records to shoot Mariah Carey's album cover (Music Box) and Vanity Fair
to shoot a series of celebrities.
Daniela signed to the powerful Visages agency whose roster included
Herb Ritz, William Claxton, Wayne Maser, Mathew Rolston and others.
New York based for over a decade, her glamorous and cinematic style of
work takes her around the world constantly shooting in exotic
destinations - India, Cuba, Japan, Brazil, and Egypt and throughout
Europe and Asia.
Her work has appeared internationally in various magazines such as
Vogue, Harpers Bazaar, Elle, GQ, Esquire and Arena, The Face, Madame,
Sunday Times and Glamour.
Daniela has worked with a variety of actors and musicians as a
photographer or director of music videos including Prince, Lenny
Kravitz, Radio Head, Michael Douglas, Catherine Zeta Jones, Debby
Harry, Queen Rania of Jordan, Chloe Sevigny and many more.
Some of her most current commercial clients are Taj Hotels, La Perla,
De Beers, Earl Jeans, Tag watches ,Samsung, Paspaley, BMW, Wolford,
Rosato, Franke Interiors, as well as TV commercials for Guess, Ellesse,
Olay and other clients.
Daniela is unique as she is able to execute her stylish, elegant
cinematic vision in both stills campaigns and TV commercials. She is in
great demand as she is one of the few creative talents to excel equally
in both fields. She gives a consistency to both mediums, which is a
rare and desired ability.
During the last two years Daniela has been shooting in exotic and
unusual locations. Constantly on the move and always inspired, Daniela
has developed an online insiders guide to travel, showcasing all the
fascinating things to do and see around the world.
This knowledge has extended to a television program "Nomad Traveller".
Each show takes Daniela on a photographic assignment to an exotic
location. Daniela sees the majestic beauty of each destination
reflected through the lens of a photographer, capturing the character
and texture of both the people and the landscape. Daniela's quest for
the perfect location drives us on an adventure of a lifetime.
Through Daniela's unique sensibilities and worldliness, Nomad Traveller
is a way that the audience can follow her creative journey and share
her experiences, the fantastic places she sees, and the remarkable
people she meets.
Fascinated with film and photography in her early teens, Daniela went
on to obtain her degree at RMIT.
In the 90s while still at college, Daniela was an active member of the
FDC. During this period Daniela shot for Mode, Vogue, Cleo, Australian
Style, Studio, Follow Elle. She was commissioned to do album covers and
direct music videos from Kate Cebrano, Kylie Minogue, Inxs, Euphoria
and more.
Her early cinematic style work caught the eye of Paul Marciano, the
owner and art director responsible for the famous Guess Jeans
campaigns. Daniela was flown to New York for her first international
campaign before her 25th birthday. They collaborated on many shoots
including the famous Anna Nicole Smith campaigns and then later with
Leticia Casta.
Guess jeans launched Daniela's career internationally and lead to
automatic success, with calls from Tommy Matola, president of Sony
records to shoot Mariah Carey's album cover (Music Box) and Vanity Fair
to shoot a series of celebrities.
Daniela signed to the powerful Visages agency whose roster included
Herb Ritz, William Claxton, Wayne Maser, Mathew Rolston and others.
New York based for over a decade, her glamorous and cinematic style of
work takes her around the world constantly shooting in exotic
destinations - India, Cuba, Japan, Brazil, and Egypt and throughout
Europe and Asia.
Her work has appeared internationally in various magazines such as
Vogue, Harpers Bazaar, Elle, GQ, Esquire and Arena, The Face, Madame,
Sunday Times and Glamour.
Daniela has worked with a variety of actors and musicians as a
photographer or director of music videos including Prince, Lenny
Kravitz, Radio Head, Michael Douglas, Catherine Zeta Jones, Debby
Harry, Queen Rania of Jordan, Chloe Sevigny and many more.
Some of her most current commercial clients are Taj Hotels, La Perla,
De Beers, Earl Jeans, Tag watches ,Samsung, Paspaley, BMW, Wolford,
Rosato, Franke Interiors, as well as TV commercials for Guess, Ellesse,
Olay and other clients.
Daniela is unique as she is able to execute her stylish, elegant
cinematic vision in both stills campaigns and TV commercials. She is in
great demand as she is one of the few creative talents to excel equally
in both fields. She gives a consistency to both mediums, which is a
rare and desired ability.
During the last two years Daniela has been shooting in exotic and
unusual locations. Constantly on the move and always inspired, Daniela
has developed an online insiders guide to travel, showcasing all the
fascinating things to do and see around the world.
This knowledge has extended to a television program "Nomad Traveller".
Each show takes Daniela on a photographic assignment to an exotic
location. Daniela sees the majestic beauty of each destination
reflected through the lens of a photographer, capturing the character
and texture of both the people and the landscape. Daniela's quest for
the perfect location drives us on an adventure of a lifetime.
Through Daniela's unique sensibilities and worldliness, Nomad Traveller
is a way that the audience can follow her creative journey and share
her experiences, the fantastic places she sees, and the remarkable
people she meets.