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‘Deadpool,’ ‘This Is Us’ Win Publicist Campaign Awards

24 February 2017 2:57 PM, PST | Variety - Film News | See recent Variety - Film News news »

Deadpool” and “This Is Us” have won the top awards from the Publicists Guild for last year’s best publicity campaigns.

Fox’s “Deadpool” topped “Sausage Party,” “The Secret Life of Pets,” “The Jungle Book” and “Fantastic Beasts and Where to Find Them” for the Maxwell Weinberg publicist showmanship motion picture award. “Deadpool” was a massive surprise hit with more than $700 million in worldwide grosses and a campaign that stressed Ryan Reynolds’ foul-mouthed comic performance — along with lying on a bearskin rug.

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Deadpool,’ ‘Jungle Book,’ ‘Fantastic Beasts’ Nominated for Publicists Award

NBC’s “This Is Us” won over “The Late Late Show with James Corden,” “The People v. O.J. Simpson: American Crime Story,” and “Speechless” for the TV award.

The International Cinematographers Guild presented the winners Friday at the 54th Annual Icg publicists awards luncheon at the Beverly Hilton Hotel. Honorees previously announced include Denzel Washington, Ryan Murphy, »

- Dave McNary

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