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Daytime Emmys: New Categories Honor Digital, Musical Achievements

4 March 2016 4:07 PM, PST | Variety - TV News | See recent Variety - TV News news »

The Daytime Emmys are growing again this year, but only by a couple of categories.

“I think we have 87 this year, which is a lot of categories,” says David Michaels, senior VP of the Daytime Emmy Awards. “I can’t remember the last time we deleted one, but we increased by two this year, including the addition of a second lifetime achievement category.”

That new lifetime achievement award is in the creative arts field. “It’s to honor a behind-the-scenes person who’s had a lifetime of contributing to a show or several shows, not just a front-of-the-camera person.”

Both lifetime honorees will be named in March, but the new award Michaels is most excited about is the outstanding musical performance in a talk show/morning program. “If you think about the kinds of guests that are on ‘The Today Show,’ ‘Good Morning America’ and all of the talk shows, »

- Paula Hendrickson

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