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NBA Star Kyrie Irving’s ‘Uncle Drew’ Commercials to Get Film Treatment (Exclusive)

9 February 2017 10:58 AM, PST | Variety - Film News | See recent Variety - Film News news »

Cleveland Cavaliers superstar Kyrie Irving is hoping for a big screen slam dunk.

Sources tell Variety that Temple Hill Entertainment has acquired the feature film rights to Irving’s “Uncle Drew” Pepsi commercials. “Skiptrace” scribe Jay Longino is set to write the script and Irving is attached to reprise the role of Drew.

Temple Hill’s Marty Bowen, Wyck Godfrey, and John Fischer will produce the film, described as a love letter to basketball. The original Pepsi Max advertisements showed Irving, in full make-up, playing a 70-plus-year-old man, Drew, who would show up to pick-up basketball games and school kids half his age, while also reminiscing about how the game used to be played.

Fischer was a big fan of the online shorts and showed them to Bowen thinking they could possibly turn it into a movie. But it was Longino’s pitch that really got them excited about pursuing »

- Justin Kroll

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