The latest addition to the online video canon of Advertising That Is Advertising Because It’s All About How It’s Not Advertising stars Joel McHale as a difficult-to-deal-with spokesman for the Nintendo 3Ds. The three-minute-and-33-second online video spot was released on Nintendo’s YouTube channel and is a blatant shill for the portable game console (which doesn’t require users to wear headgear like this) by way of having its principal actors spend the majority of those three-minutes-and-33-seconds explaining how the video spot is not a blatant shill for Nintendo’s portable gaming console. McHale also references and/or shares the video frame with classic YouTube videos, perennially appealing base activities often documented in online video, Mario and Luigi, and a handful of bikini-clad models (whose attire happens to match some of the colors in which you purchase your very own a 3Ds). The advert (dubbed Joel McHale...
- 4/10/2012
- by Joshua Cohen
- Tubefilter.com
Nintendo partnered with comedian and "Talk Soup" host Joel McHale for a hilarious viral campaign for the Nintendo 3Ds, which spoofs how to sell products in an organic way.
In the video, the NBC's "Community" star hangs out with Mario and Luigi, and a bevy of sexy models -- every nerd's dream!
The ad was directed by Comedy Central's Jesse Selwyn, written by Boyd Vico and Brad Stevens (who also stars in the video) and produced by John Koch.
In the video, the NBC's "Community" star hangs out with Mario and Luigi, and a bevy of sexy models -- every nerd's dream!
The ad was directed by Comedy Central's Jesse Selwyn, written by Boyd Vico and Brad Stevens (who also stars in the video) and produced by John Koch.
- 4/9/2012
- Extra
Big Bang Theory’s Jim Parsons has launched a special video for Stand Up To Cancer.
The Up2 You + Me Video was directed by Jesse Selwyn with the song written and performed by Zach Selwyn. The new humorous call to action video captures Parsons at his comedic best playing 30 characters, requiring 30 costume changes, which were all in keeping with the funny song lyrics. People will also be able to see the video on StandUp2Cancer.org.
“In writing the song, we wanted to communicate a serious and important message in a fun and light-hearted way,” said songwriter Zach Selwyn. “It was a thrill to work with Jim who weathered through 30 costume changes in a 12 hour day and never lost his spirit. We hope our fellow gamers will be inspired to join SU2C in the fight against cancer.”
Read more...
The Up2 You + Me Video was directed by Jesse Selwyn with the song written and performed by Zach Selwyn. The new humorous call to action video captures Parsons at his comedic best playing 30 characters, requiring 30 costume changes, which were all in keeping with the funny song lyrics. People will also be able to see the video on StandUp2Cancer.org.
“In writing the song, we wanted to communicate a serious and important message in a fun and light-hearted way,” said songwriter Zach Selwyn. “It was a thrill to work with Jim who weathered through 30 costume changes in a 12 hour day and never lost his spirit. We hope our fellow gamers will be inspired to join SU2C in the fight against cancer.”
Read more...
- 2/8/2010
- Look to the Stars
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