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1 item from 2010

TV ratings - 25 September: The X Factor boot camp recruits more than 11m

27 September 2010 4:32 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

First boot camp show attracts 2.5 million more viewers than equivalent episode last year and demolishes BBC opposition

The X Factor's first boot camp episode of 2010 attracted more than 11 million viewers, helping ITV1 to a strong peak-time performance on Saturday, 25 September.

Wembley Arena was the venue for the boot camp, which attracted an average of 11.283 million viewers and a 46.4% share across ITV1 and ITV1 HD from 7.30pm. ITV1 HD's share of this audience was 590,000.

The X Factor was 2.5 million up on the average audience for the first boot camp episode of the 2009 series.

BBC1's Saturday lineup was left trailing in The X Factor's wake: Merlin (7pm: 5.228 million/23.7%), The National Lottery: In It to Win It (7.45pm: 3.763 million/15.6%) and Casualty (8.35pm: 4.652 million/19.3%).

The X Factor also helped boosted the audience for the following ITV1/ITV1 HD show, Simply Red: for the Last Time (9pm: 5.04 million/22.6%).

Five main terrestrial »

- Jason Deans

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