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‘Batman v Superman,’ ‘Deadpool,’ ‘Mad Max’ Top Golden Trailer Award Nominations

8 April 2016 2:20 PM, PDT | Variety - Film News | See recent Variety - Film News news »

Batman v Superman: Dawn of Justice,” “Deadpool” and “Mad Max: Fury Road,” along with Universal Pictures, led nominations for the 17th annual Golden Trailer Awards, announced Friday by Evelyn Watters, executive director of the GTA.

The awards ceremony celebrates the year’s most outstanding achievements in motion pictures and television marketing. The Golden Trailer Awards has emerged as one of the biggest events acknowledging the work of film marketers and companies that create trailers, commercials and posters worldwide.

“Everyone loves trailers,” said Watters. “They are the most important and impactful part of a film campaign, and they now live well beyond the movie theaters and have become the most consistently popular content online.”

Universal (including Focus Features) racked up 46 nominations for “The Huntsman: Winter’s War,” “Straight Outta Compton,” “The Secret Life of Pets” and others. Fox (including Fox Searchlight) was runner-up with 44 nominations for projects such as “Deadpool,” “The Martian” and “The Revenant. »

- Lamarco McClendon

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