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1 item from 2015


‘Mad Men’ Finale Revives Landmark Coke Ad (Spoilers)

18 May 2015 8:36 AM, PDT | Variety - TV News | See recent Variety - TV News news »

A single TV commercial from Coca-Cola is now in the enviable position of making history twice.

The soda-maker’s iconic 1971 commercial showing young people on a hilltop crooning a ditty about buying Coke to boost world peace struck the kind of chord that year that few TV ads do. The commercial, produced by the agency once known as McCann Erickson, stands among the ranks of TV ads that transcended their sales pitch and became landmarks of American culture – think Apple’s famous “1984” commercial” or Budweiser’s “Whassup!” campaign. The song, featuring the lyrics “I’d like to teach the world to sing / In perfect harmony / I’d like to buy the world a Coke / And keep it company / That’s the real thing” proved so popular a message that it became a popular radio hit as well.

Now the ad has become tied up with the zeitgeist again, after being »

- Brian Steinberg

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1 item from 2015


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