Under the agreements, Paramount and Mars will handle theatrical distribution of TF1 Studio movies, the company’s co-deputy CEO Tristan du Laz told Variety. Paramount will handle most English-language titles, such as Michael Apted’s “Unlocked” (pictured); Mars will roll out TF1 Studio’s French films and festival-friendly movies, such as Julien Leclercq’s upcoming biopic “Prost.”
TF1 Studio will cover P&A expenses while Mars and Paramount will handle theater booking and orchestrate the marketing strategy. “These partners are highly complementary, and we’ve been together for a while on an ad hoc basis,” said du Laz, who joined TF1 from Studiocanal and now works with fellow co-deputy CEO Nathalie Toulza-Madar.
TF1 Studio previously had a deal with Ugc that covered French distribution. Since