Johnnie Walker: ‘where flavour is king’

Leo Burnett Sydney has launched a new ad for whisky brand Johnnie Walker.

The cinematic spot shows a man walking through an old house of luxury and opulence – representing the quality of ingredients that go into the drink – with the tagline “where flavour is king”.’

it follows a campaign last year attempting to make the brand less serious.


Agency: Leo Burnett Sydney Chief Creative Officer: Andy Dilallo Creative Director: Vince Lagana Creative Director: Grant McAloon Client Services Director: Peter Bosilkovski Account Director: Claire Kesby-Smith Agency TV Producer: Rita Gagliardi Production Company: Exit Films Director: Mark Molloy Producer: Alice Grant VFX and Post Production: Alt.vfx, Brisbane. VFX Supervisor: Colin Renshaw VFX Producers: Lily Crowley & Marnie Ellis VFX team : Rowan Cassidy, Brendan Savage, Sarah Collier, Chris Conception, Richard Pritchard, Nick Angus, Andrew Palmer, Matthew Chance, Carlo Managhan, Urs Furrer Grade: Andrew Clarkson, Method Studios Editor: Peter Sciberras, Method Studios Music Composer: Ramesh Sathiah,
See full article at Encore Magazine »

Optus: we think broadband is important

Optus has released the second in a series of ads that reposition the telco as a major broadband provider with the slogan ‘It’s possible’.

The ad features a digitised blonde woman holding a yellow cube – a symbol that denotes the Optus network.

An animal doesn’t feature in the ad until the closing frame, when a bear makes deliveries of the yellow Optus cubes.

The visual effects were by Fuel VFX, the ad created by M&C Saatchi.

Anthony Shiner, Optus director of fixed, said in a press release: “Optus revolutionised the fixed broadband market in 2007 with Australia’s first ‘yes’ Fusion home broadband bundle. Today we take this a step further driving mobile lead convergence by giving our customers free fixed broadband as included value for the first time.”

M&C Saatchi Ecd Ben Welsh added: “It was important to bring the brand theme and style seamlessly into the product narrative.
See full article at Encore Magazine »

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