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1 item from 2009

The X Factor marks the start of TV becoming social

11 December 2009 5:14 AM, PST | The Guardian - TV News | See recent The Guardian - TV News news »

Media consultant Gary Hayes discusses the Twitter buzz around shows such as The X Factor and its implications for TV's future

Social media and television are becoming more and more intertwined. In the UK a Twitter storm accompanies shows like The X Factor: every weekend keywords related to the show occupy half of Twitter's global trending topics and about 5% of worldwide tweets mention the finalists' or judges' names. The much-talked about Project Canvas is also planning to include social content-sharing features as well as integrating Twitter. But in general, TV has been rather slow in integrating social media.

Gary Haynes, formerly a multimedia editor for the BBC and now working in Sydney, is an expert on the field. Recently, he published The 20 best solutions for social media reloaded.

In your essay you asked if social media will give the tottering broadcast giant a much-needed injection in the arm, or »

- Mercedes Bunz

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