Lupita Nyong’o was in for a surprise when tickets went on sale for “Black Panther
” in January. “It occurred to me — I should get tickets too,” she said in a triumphant Twitter
video posted Jan. 10, sounding both shocked and slightly giddy. “I kid you not, 15 minutes later — 15 minutes later! — I was trying to purchase tickets, and they are sold out. Sold out!” A month later, that clip alone has been viewed 121,000 times.
The Nyong’o video is yet another data point proving how “Black Panther
” has inspired a frenzied public reaction with every step of its aggressive, infectious marketing campaign. When news broke in 2016 that Michael B. Jordan
, Nyong’o, and Danai Gurira
were joining the cast alongside star Chadwick Boseman
, the Twittersphere erupted with praise linked by the hashtag #BlackPantherSoLit. When the film’s rapturous first reviews were released, the website BlackGirlNerds.com responded by launching the hashtag #WhatBlackPantherMeansToMe; as it trended,