The partners are poised to shop “Sports Illustrated: True Crime” to TV and digital outlets in the coming weeks.
Bruckheimer’s TV company and Time Inc.’s sports powerhouse were brought together by their mutual reps at CAA. The show is part of Time Inc.’s initiative to expand the reach of its publishing brands by using its editorial resources as the foundation for TV programs. Earlier this week, People magazine announced a pact with ABC for a four-hour documentary marking the 20th anniversary of the death of Princess Diana.
Bruckheimer TV was a fit for the Sports Illustrated project because of its long track record with crime-centered procedural storytelling in the “CSI” franchise and other scripted drama series. However, “True Crime” will take a strict documentary approach with no plans for docu-drama or reenactment elements