Moving Picture Co. Finds Valuing Artists is the Best Effect

Moving Picture Co., Technicolor’s visual effects company, has managed to fly high without losing sight of crucial details, notably its people.

CEO Mark Benson believes the company has benefitted by embracing “the collective ego over the individual ego” while still maintaining the recognition of individual talent.

“We don’t want to be commoditized to the point that our creative ambition becomes a challenge,” says Benson.

In 2004, when Technicolor acquired Mpc, they were “bursting with ambition to grow,” says Benson. Since then the company has been ascending toward the top tier of vfx studios, taking larger portions of more and more prestigious projects. In 2012, Guillaume Rocheron collected a vfx Oscar for the company’s work on “Life of Pi.”

Mpc’s head of film production, Christian Roberton, says that while the company has production facilities in Hollywood, London, Bangalore, Vancouver and Montreal, they work together as one company. “Each location
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MPC's Elson out, Roberton in

Michael Elson, head of film and COO of London-based visual effects and post facility Moving Picture Co., is leaving his post to pursue other film production interests.

Replacing him is Christian Roberton, head of film production at MPC.

Roberton has been with MPC for five years. He oversaw the company's work on "10,000 BC"cq and the upcoming "The Chronicles of Narnia: Prince Caspian."

MPC, a unit of Technicolor and one of the U.K.'s largest visual effects houses, is setting up a second office in Santa Monica, slated to open this year.

MPC has produced visual effects for such films as "Harry Potter and the Order of the Phoenix" and "Sunshine".

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