A $4.5m campaign that will run across multiple platforms for energy drink V is aiming to offer to its customers experiences that money can’t buy.
Created by Clemenger Bbdo Sydney, the campaign, centred around a rental service will include offers of body building removalists, a pimped-out jacuzzi truck, and puppy wingman to V customers who collect barcodes through an invented company, V Rentals.
A 60-second ad will be backed by four 15-second clips.
Alongside the Tvc is a series of webisodes that follow V-Rental owner Glen Gibbon and his experience running the company with casting directors Dave Collins from the Umbilical Brothers and stand up comedian Paul Ayre.
Cameron Davidson, marketing director at V’s mother company Frucor Australia said: “Brands today can’t just say, they have to do, but you have to do in a way that only your brand can. You have to go beyond advertising...
Created by Clemenger Bbdo Sydney, the campaign, centred around a rental service will include offers of body building removalists, a pimped-out jacuzzi truck, and puppy wingman to V customers who collect barcodes through an invented company, V Rentals.
A 60-second ad will be backed by four 15-second clips.
Alongside the Tvc is a series of webisodes that follow V-Rental owner Glen Gibbon and his experience running the company with casting directors Dave Collins from the Umbilical Brothers and stand up comedian Paul Ayre.
Cameron Davidson, marketing director at V’s mother company Frucor Australia said: “Brands today can’t just say, they have to do, but you have to do in a way that only your brand can. You have to go beyond advertising...
- 6/25/2012
- by Colin Delaney
- Encore Magazine
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