Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
“RoboCop” released on Wednesday to get a jump on Valentine’s Day weekend and is off to a fair start despite the winter storms. Marketing has been targeted heavily toward younger males who make up the Marvel crowd and older fans of the original 1987 classic. Social statistics suggest that engagement rates are high on Facebook, YouTube and Twitter (full disclosure: Moviepilot is working with Sony on this campaign).
“RoboCop’s” viral marketing campaign started even before production had begun on the movie: In July 2012 an OmniCorp website went online, »
- Tobias Bauckhage
Today is Valentine's Day and you know what the means, right? Romance movies are flooding the theaters! Released today, Alex Pettyfer and Gabriella Wilde costar in Endless Love, the 2014 remake of the original 1981 film starring Brooke Shields. The duo play teen lovers whose passionate affair goes up against disapproving parents who try to tear the couple apart. So aren't critics swooning over the romantic love story this Valentine's Day? Or would they rather stay home single? Here's our review roundup of Endless Love. • In a review titled "Another '80s remake that's not worth revisiting," Washington Post writer Stephanie Merry begins her review with, »
Two romantic films just in time for Valentine.s! First we have .Winter.s Tale. starring Colin Farrell and Jessica Brown Findlay as a couple whose love transcends time. The movie also stars Russell Crowe, William Hurt, Eva Marie Saint, and a cameo by Will Smith as.gasp.Lucifer! This is from writer-director Akiva Goldsman based on the 1983 book by Mark Helprin.
We also have .Endless Love,. the remake of the ultra-schmaltzy 1981 original of the same name starring Brooke Shields and Martin Hewitt from director Franco Zeffirelli. The 2014 remake is pretty much the same Romeo and Juliet rehash but this one stars Alex Pettyfer (.Magic Mike.) and Gabrielle Wilde (.The Three Musketeers.) with Shana Feste at the helm.
Which one is my pick of the week? Take a look:
About halfway through Endless Love I made the unnerving revelation that this is, in fact, not a movie about young love, first love, or any kind of love. This is a vile and manipulative film about an abnormally malicious father and his unhealthy relationship with his daughter. That it is being sold as the next The Notebook is unsurprising, as director/co-writer Shana Feste’s trite and sappy sophomore effort contains the necessary components to dupe unassuming customers. The two attractive and compatible teenagers who fall for each other at first sight, Jade Butterfield (Gabriella Wilde) and David Elliot (Alex Pettyfer); the disapproving father (Bruce Greenwood) and the pragmatic mother (Joely Richardson); the rebellious brother (Rhys Wakefield) who constantly disappoints the patriarch of the family; and the limbo-like summer between high school graduation and college where one’s future appears to be infinite. All the necessary pieces for a predictable, but »
- Sam Fragoso
© 2014 Universal Studios. All Rights Reserved.
It states in the credits that Endless Love is based on a novel by Scott Spencer. Some may even remember Brooke Shields in a film in the 80’s also by the same name featuring the iconic hit song by Lionel Richie and Diana Ross. Though I doubt that the majority of the people who will see this new version of the film will know that this story of young love is taken from those sources. Even those who are familiar with them will have a hard time acknowledging that this is the same story. Outside of the names of the characters and the title, Shana Feste’s 2014 film ignores many of the darker themes from the source material in-lieu of a more accessible romance for today’s younger audience.
David (Alex Pettyfer) has always longed-for Jade Butterfield (Gabrielle Wilde) from afar during high-school. Now that »
- Michael Haffner
Who knew Alex Pettyfer had such a voice! The "Magic Mike" star stopped by "Jimmy Kimmel Live" on Thursday to promote his new movie "Endless Love," which provoked one magical moment between the two stars. Check out the video above to see the duo belt Diana Ross and Lionel Richie's classic tune "Endless Love." Skip to 2:18 for the song!Jimmy explained that he was a big fan of the original "Endless Love" (Alex stars in the remake, in theaters today), and when Pettyfer explained that the hit song isn't in the new flick ... he decided the two should sing it!"I think we should sing it," the sexy Brit suggested. "Wait a minute," Kimmel said. "I can't be Dianna Ross!" Pettyfer agreed to switch parts, and then took a seat on Jimmy's lap for the intimate performance. We gotta say, Alex isn't that bad ... but Jimmy's a little off-key. »
- tooFab Staff
Valentine’s Day is here, sending happy couples scurrying to movie theaters to watch cinematic testaments to the power of love. Three new releases are hoping to capture audiences’ hearts: “Endless Love,” with Alex Pettyfer as a lovestruck teen from the wrong side of the tracks, “Winter’s Tale” a time-traveling romance with Colin Farrell as a love-struck man from the wrong side of history, and “About Last Night,” a new version of a 1986 Rob Lowe film. The surprise critical winner by a landslide is…”About Last Night,” which is currently enjoying an 72 percent “fresh” rating on Rotten Tomatoes. Reviewers hail it. »
- Brent Lang
Title: Endless Love Universal Pictures Reviewed for Shockya by Harvey Karten. Data-based on Rotten Tomatoes Grade: B Director: Shana Feste Screenplay: Shana Feste, Joshua Safran Cast: Alex Pettyfer, Gabriella Wilde, Robert Patrick, Bruce Greenwood, Rhys Wakefield, Daya Okeniyi Screened at: AMC Empire, NYC, 2/10/14 Opens: February 14, 2014 “Endless Love” is a serviceable enough romantic drama which largely follows the path of Franco Zeffirelli’s 1981 film of the same name, though the some aspects have been changed for a more Hollywood ending. The movie, shot in Georgia less than a year ago in Fayette County and Atlanta, looks sumptuous, writer-director Shana Feste coming on strong about the frustrations of social [ Read More ]
The post Endless Love Movie Review appeared first on Shockya.com. »
- Harvey Karten
Chicago – It’s Valentine’s Day movie remake weekend! Hot on the heels of the “About Last Night” redo, comes our love, our “Endless Love” – and it’s interesting that the film doesn’t use that song at all, not even for a hip-hop version. That’s just one of many problems in a remake that doesn’t generate any heat or dramatic conflict, unless you wonder if a rich woman will ever write another best seller.
It’s not all that bad, if you’re looking for a bland way to spend 103 minutes in an early relationship Valentine’s Day date – during the multiple down times in the film you can gaze at each other – but it will have also the potential to lull you into slumber, so don’t eat a big meal before going. There is no relationship to the first film at all, the production »
- email@example.com (Adam Fendelman)
Endless Love casts Alex Pettyfer and Gabriella Wilde as teens who fall in love at the end of high school, only to have their Summer of romance marred by her father's disapproval. The ups and downs of their relationship don't make for a movie of much substance, but it is so bad, it's good - good to watch with a friend who will also appreciate the (guilty) pleasure of it all. Here are the reasons you will be highly entertained by Endless Love . . . though they may not be the intended ones. It's like Twilight without the vampires. David (Pettyfer) and Jade (Wilde) finally interface on the day of their high school graduation: he's the kid with the blue-collar upbringing, and she's the beautiful, brilliant loner from a wealthy family who's headed to medical school. Her father (Bruce Greenwood) will do anything to keep them apart so as not to jeopardize Jade's future, »
- Shannon Vestal
Jimmy Kimmel has fond memories of the original Endless Love, starring Brooke Shields and Martin Hewitt. "It was a huge deal when I was in junior high school. It was rated R, so you had to kind of figure out a way to sneak in and see it," he told Thursday's Jimmy Kimmel Live! guest Alex Pettyfer, who stars in the remake. "Is this a movie you were at all familiar with?" he asked the British actor, who was born nine years after the film's 1981 release. "I watched the movie when I found out I got the part, and I read the book," said Pettyfer, who stars opposite Gabriella Wilde. "It's a very different movie than ours." Kimmel was unaware that the movies were adapted from the »
Get ready to swoon! Not only will Hollywood hunk Alex Pettyfer make your heart melt in his latest romantic film Endless Love (hitting theathers tomorrow, of course), but his interview with E! News' Catt Sadler and Kristina Guerrero today will definitely get you all warm and fuzzy inside. So why did the celeb cutie opt to star in this romance drama? "I'm a hopeless romantic and I love movies like this, especially like Bridget Jones and Love Actually, and I guess I just wanted to be a part of a film like this, so I read it and kinda was trying to figure out how I could be a part of it," he told us. But, sorry ladies, Alex already has a Valentine. Although he initially told Catt and »
Valentine’s Day and President’s Day should pack a sizable punch at the weekend box office, though East Coast blizzards could cut into the holiday fun. Sony-Screen Gems’ “About Last Night,” which is tracking in the mid-to-high $20 millions in four days, should top the weekend’s four new wide entries.
Among the pics looking to attract couples on Valentine’s day, a pair of PG-13-rated entries — Warner’s “Winter’s Tale” and Universal’s “Endless Love” – join R-rated “About Last Night,” with the former two each expected to gross in the mid-teens through Monday.
Sony’s other wide release, “RoboCop,” which »
- Andrew Stewart
Over President's Day weekend, The Lego Movie should hold on to first place ahead of three 80s remakes. With its strong Valentine's Day appeal, About Last Night will likely be the strongest of the newcomers, while Robocop will have a tough time bouncing back from its poor Wednesday opening. With the East Coast buried under a nasty snowstorm on Wednesday and Thursday, there will be a lot of talk about the weather's effect on the box office. While some people will inevitably stay away from theaters, the aggregate impact is often overstated: comparing week-over-week drops during similar events suggests a 10-to-12 percent drop in box office is the worst-case scenario.The RoboCop remake got a jump on the competition by opening at 3,372 locations on Wednesday. This is Sony/Columbia's second remake of a Paul Verhoeven sci-fi movie*the first was 2012's Total Recall, which opened to $25.6 million on its way to a disappointing $58.9 million. »
- Ray Subers <firstname.lastname@example.org>
Director: Shana Feste.
Running Time: 103 minutes.
Synopsis: The story of a privileged girl (Gabriella Wilde) and a charismatic boy (Alex Pettyfer) whose instant desire sparks a love affair made only more reckless by parents trying to keep them apart.
A solemn voiceover describing how the love found one summer changes lives forever is how we are introduced to this woeful coming-of-age tale of innocence lost and love gained. If you’re thinking the only way is up from there then you have seriously misjudged Endless Love, as every cliché in the book is thrown at the audience during the course of this derivative and tiresome movie.
We start with a family coping with the death of the middle son, an overprotective and grieving father (Bruce Greenwood) who hasn’t »
- Victoria Bull
It’s a 1980s showdown at the box office this icy Presidents Day weekend. Remakes of RoboCop, About Last Night, and Endless Love all open wide (even Winter’s Tale is based on a 1983 book!), but The Lego Movie will undoubtedly reign supreme in its second weekend in theaters.
Here’s how things might play out:
1. The Lego Movie — $50 million
After Lego’s stunning $69.1 million debut, the tiny interconnecting figurines are only going to benefit from growing word-of-mouth in its second weekend in theaters. It could bring in upwards of $50 million across the four-day weekend. As of Feb. 12, Warner Bros. »
- Lindsey Bahr
Scott Spencer's 1979 novel first inspired a downbeat Brooke Shields vehicle, remembered for its sappy Lionel Richie/Diana Ross title song. It's now been redressed by Gossip Girl's producers as a glossy, Nicholas Sparksish wallow.
Scruffy, bum-chinned plank Alex Pettyfer is its improbably noble blue-collar dreamboat; Gabriella Wilde the uptown girl he woos, to her overprotective pop's chagrin. A certain doofy sincerity – all fairy lights and lakeside kisses – and Wilde's nervy, natural responses keep matters semi-watchable. As a romance, though, it's by-the-book, poring at needless length over pages liberally flecked with bullshit, thereby giving another generation of sleepover guests skewed ideas about their male contemporaries.
theguardian.com © 2014 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is »
- Mike McCahill
Alex Pettyfer is dashing leading man!The handsome actor made his big screen debut in 2005 in the title role of "Tom Brown’s Schooldays." Since then, he’s starred in the sci-fi drama, "I Am Number Four," the modern-day "Beauty and the Beast" adaptation "Beastly," and strutted his stuff alongside Channing Tatum in "Magic Mike." Now, he’s making us swoon once again in "Endless Love." toofab's Rachel Hoffman caught up with Pettyfer at a press conference to promote the romantic flick, where he talked about everything from kissing his beautiful co-star Gabriella Wilde to his memories of his first true love.Tell us about your first love.Alex: I think your first love defines you and your relationships for the rest of your life. I had a great first love. I had my heart ripped out of my chest, but I think that happens to everyone. When you »
- tooFab Staff
“There was a girl, a beautiful girl surrounded by people yet utterly alone.” If you can make it through that first line of “Endless Love” without gagging, you’ll probably be able to brave the whole film without major incident. In fact, if you’re a teenage girl, you might even like the movie so much you put a picture of Alex Pettyfer on your wall and buy the (admittedly good) soundtrack. Do kids still do that type of stuff anymore or is it all Snapchat and knockout games? Why does this movie make us feel so old and grumpy? Where “Endless Love” fails is in its depiction of the titular emotion, and even its title grates since it’s supposed to be between teenagers. Like its real-life counterpart, cinematic love is rarely well-explained, but the connection between Jade (Gabriella Wilde) and David (Pettyfer) is a tenuous one at best, »
- Kimber Myers
No Valentine’s Day is complete without a ridiculous amount of chocolate and a trip to the movie theater to see the latest over-the-top cheesy romance. And the way I see it, you have three options in the movie department this year. In terms of chocolate, your options are limitless. Go crazy!
The first romantic comedy on the docket is About Last Night, starring Michael Ealy, Joy Bryant, Kevin Hart, and Regina Hall. Of all your options, this seems to be the least cheesy of the bunch while still having many of the necessary ingredients for a good Valentine’s Day film. »
- Samantha Highfill
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