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1 item from 2017

Beyond ‘O.J.:’ How Espn Became The Most Powerful Platform for Docs To Make a Difference

27 February 2017 12:20 PM, PST | Indiewire | See recent Indiewire news »

Ezra Edelman’s “O.J.: Made in America” won the Oscar for Best Documentary Feature last night at the 2017 Academy Awards. It was a major coup for Espn, a media behemoth known for live sports events and shows, not movies. Yet what is more remarkable about “O.J.” is how many people have seen the clear-eyed, seven-hour-and-forty-five-minute historical examination of race in America.

Read More: Oscar Nominated Filmmakers Take Us Inside Their Artistic Process

From its June 11 premiere through the month of July, 41 million viewers tuned into watch one of the 40 telecasts of “O.J.” on ABC, Espn, and ESPN2. An additional 3.4 million unique viewers streamed the doc through the network’s streaming app WatchESPN. And while total viewership numbers are unavailable for Cable VOD, Espn told IndieWire the film has seen at least 7.1 million transactions. Not included in these numbers are how many viewers watched the film in theaters, on Hulu this August, »

- Chris O'Falt

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