Turner Broadcasting has acquired the company behind LazyTown, the hit children's television show created by Magnus Scheving who also plays superfit action hero central character Sportacus, in a deal valued at more than £15m.
As part of the deal Turner, which owns channels including Cartoon Network and Boomerang, has also commissioned a new third series of LazyTown which should hit screens late next year.
LazyTown, which has something of a cult-following among four- to seven-year-olds and is broadcast in more than 100 countries in a dozen languages, is owned by Icelandic company Latibaer.
Under the terms of the deal Scheving will remain as chief executive of Latibaer and his management team will remain in place.
Production of the series will remain in Iceland, with Turner commissioning a new series of 26 30-minute episodes.
"We look forward