H&M - "WHat Goes Around Comes Around" & "Modern Classics"
Did You Know?
[Talking about editing all her own work, which is rare in the music video business] I've always done it, right from the word go. I find it impossible to communicate to somebody - it's just something that doesn't go through your conscious thoughts and, because it's music, it's different from cutting a story. When I have an idea, it's motivated by editing.
Her future-obsessed 1999 promo for Kylie Minogue
's "Can't Get You Out My Head" was so suggestive and idea-rich that it provided the source material for "Words & Music", a sprawling 2004 tome on music and hyper-consumption by British journalist Paul Morley