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2017 | 2015 | 2014 | 2013

1 item from 2017


The Cannes Red Carpet Creates Global Brand Excitement

16 May 2017 10:00 AM, PDT | Variety - Film News | See recent Variety - Film News news »

For almost two weeks every year, the Côte d’Azur comes to a near standstill as the glitterati descend upon Cannes for the film festival. Over seven decades, iconic images snapped by a phalanx of photographers have immortalized the famed festival, and cemented the marriage between the worlds of film and fashion. Which begs the question: What’s a major Cannes moment worth to a fashion brand by way of impact?

A Cannes moment is priceless, says Micaela Erlanger, who dressed Lupita Nyong’o in grasshopper green Gucci in 2015. “That moment in particular was a special one,” says Erlanger, “because it was the first red carpet moment under Alessandro Michele’s creative direction, and for it to be so well received, and highly covered by the press, really solidified the brand.”

“It’s very difficult to measure the impact,” says Said Cyrus, co-founder and head of design at Catherine Walker, »

- Claire Coghlan

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