Brooke Patterson(IV)
- Production Manager
- Producer
Brooke Patterson is the chief marketing officer and senior vice president of brand experiences at Great Wolf Resorts. Brooke is an experienced hospitality executive with a broad range of experience from her time at both Starwood and at Celebrity Cruises. She leads Great Wolf's marketing organization, overseeing and evolving the experiences provided to guests along their journey - both for lodges and our characters. Over her 15+ years in the industry, Brooke has developed a very diverse set of skills through a broad range of roles ranging from product development, marketing, revenue management, and operations. She possesses a well-rounded thought process and approach that is based on both data and creative new ideas to drive improvements in customer experience, revenue, and the employee experience. Her passion lies in generating new ways to give the customer what they want in a way that is feasible, sustainable and scalable. She received her BA in hospitality management from Cornell. Great Wolf Resorts launched an entertainment division called Great Wolf Entertainment to create new kids and family content for the screen. Brooke leads the new division and projects.