Big Bash League: targeting women and families
Cricket Australia has launched a new campaign to mark the beginning of the KFC T20 Big Bash League.
The campaign, created by Gpy&R Melbourne, aims to be inclusive, targeting women and families with an ad that positions the new league as as much entertainment as sport.
Julian Dunne, senior marketing manager at Cricket Australia said: “The Big Bash League brought cricket to a whole new audience last season. Around 50% of attendees were coming to their first T20 game and over 40 per cent of viewers were female. This year’s campaign continues to target new audiences.”
“The Big Bash League is breathing new energy and excitement into Australian sport, and we needed to make sure we captured this in our communications as we reach out to younger and more technologically-savvy audiences,” Dunne added.
The Tvc launches this weekend with a roadblock across all...
Cricket Australia has launched a new campaign to mark the beginning of the KFC T20 Big Bash League.
The campaign, created by Gpy&R Melbourne, aims to be inclusive, targeting women and families with an ad that positions the new league as as much entertainment as sport.
Julian Dunne, senior marketing manager at Cricket Australia said: “The Big Bash League brought cricket to a whole new audience last season. Around 50% of attendees were coming to their first T20 game and over 40 per cent of viewers were female. This year’s campaign continues to target new audiences.”
“The Big Bash League is breathing new energy and excitement into Australian sport, and we needed to make sure we captured this in our communications as we reach out to younger and more technologically-savvy audiences,” Dunne added.
The Tvc launches this weekend with a roadblock across all...
- 11/14/2012
- by Robin Hicks
- Encore Magazine
Curious Film director Ash Boland was behind the camera for a short film for the MTV Exit Foundation to raise awareness of human trafficking and child exploitation.
The film, which backs charity groups Usaid, Ausaid and Walk Free, is to air globally.
The project launched this week with the premiere of a video, ‘This Song Saved My Life’ by Canadian rock band Simple Plan, who crowd-sourced the lyrics from fans on Twitter.
The video was shot over three days on location behind the Curious Sydney office in Surry Hills.
“It was always a big ask to shoot kids, action, guns and make it look and feel like Asia,” said Curious Films producer Tara Riddell. “It was very important to Ash that we make it look “real”, which I truly believe we achieved.”
Campaign Credits:
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.
The film, which backs charity groups Usaid, Ausaid and Walk Free, is to air globally.
The project launched this week with the premiere of a video, ‘This Song Saved My Life’ by Canadian rock band Simple Plan, who crowd-sourced the lyrics from fans on Twitter.
The video was shot over three days on location behind the Curious Sydney office in Surry Hills.
“It was always a big ask to shoot kids, action, guns and make it look and feel like Asia,” said Curious Films producer Tara Riddell. “It was very important to Ash that we make it look “real”, which I truly believe we achieved.”
Campaign Credits:
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.
- 11/9/2012
- by Robin Hicks
- Encore Magazine
Arclight Films has announced the addition of Michael Wrenn, formerly of Curious Films Australia, to its growing team.
Wrenn, who has twenty years experience in the film business will be based out of the Sydney office and specialise in sales and acquisitions, executive producing, production, development and distribution.
He said: “I’ve enjoyed working with Gary Hamilton and the Arclight team in various capacities for years. I’m looking forward to this new and wonderful opportunity to help the company in its expansion and strengthen its Australian arm.”
Hamilton, managing director of Arclight said: “Michael is the perfect addition to the Arclight Films family and his distinct knowledge of the Australian territories, from all angles, is an invaluable asset. His reputation and work speaks for itself and we’re all excited about what’s to come.”
Wrenn previously helped Curious Films set up its sales and acquisitions arm.
Peter Grasse,...
Wrenn, who has twenty years experience in the film business will be based out of the Sydney office and specialise in sales and acquisitions, executive producing, production, development and distribution.
He said: “I’ve enjoyed working with Gary Hamilton and the Arclight team in various capacities for years. I’m looking forward to this new and wonderful opportunity to help the company in its expansion and strengthen its Australian arm.”
Hamilton, managing director of Arclight said: “Michael is the perfect addition to the Arclight Films family and his distinct knowledge of the Australian territories, from all angles, is an invaluable asset. His reputation and work speaks for itself and we’re all excited about what’s to come.”
Wrenn previously helped Curious Films set up its sales and acquisitions arm.
Peter Grasse,...
- 5/25/2012
- by Colin Delaney
- Encore Magazine
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