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Dailymotion @ CES: ‘Be Everywhere in 2010′

12 January 2010 5:25 PM, PST | Tubefilter.com | See recent Tubefilter News news »

At last week’s Consumer Electronics Show (CES), Dailymotion’s Joy Marcus, general manager, North America and Eric Cremer Svp, Media Development, joined us (above) to offer tips on how content creators can work with Dailymotion and also shared the many places you can find Dailymotion’s shows across the digital entertainment universe. Did you know that Dailymotion actively pitches advertisers to co-finance or fully finance original Web series? Ideas come from both independent content creators (who pitch them A Lot) and the Dailymotion team. Though their audience enjoys “edgy” content, Marcus encouraged content creators to keep in mind that their ideas should also be brand-friendly to successfully pitch advertisers. This is what’s known in the industry as the “branded entertainment” model and holds true for all content creators looking for financing from advertisers. Marcus also noted that they do exclusive deals with shows that are fully produced and »

- Pam Kulik

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1 item from 2010


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