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2 items from 2015


Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (Exclusive)

13 April 2015 8:28 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Madison Avenue has long paid for TV commercials in a way that made sense when everyone watched TV the same way. With digital technology giving rise to multiple kinds of couch-potato behavior, however, advertisers are pushing for something new.

In moves that could have seismic effects on the media industry, Time Warner and Viacom are in talks with select advertisers that would have the sponsors pay for video ads based on measures very different from the industry’s current standard, Nielsen ratings. The deals would center not on an average of how many people actually saw the commercials — as is the current practice — but rather on how the ads affect consumer behavior or how often consumers interact with the pitches.

The new efforts show how TV, still considered big-audience media, is trying to get smaller — by mirroring digital media’s ability to isolate narrower consumer niches. Seeing such offers from »

- Brian Steinberg

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Teen Titans Go!: Appetite for Disruption Season 2 Part 1 DVD Coming Soon!

30 January 2015 9:25 AM, PST | Legions of Gotham | See recent Legions of Gotham news »

Teen Titans Go!: Appetite For Disruption Season 2 Part 1On DVD April 14, 2015

Featuring Over 4 Hours of Content on 2 DVD Discs

Burbank, CA (January, 29, 2015) – Teen Titans fans can relive the latest adventures when Warner Bros. Home Entertainment (Wbhe) releases Teen Titans Go!: Appetite for Disruption Season 2 Part 1 on DVD April 14, 2015. The two-disc DVD set is priced to own for $19.97 Srp. Order due date is March 10, 2015. Teen Titans Go!,  which consistently ranked as the #1 show for kids 6-11 on Cartoon Network has been renewed for a third season of fun and mayhem.

In Season 2 Part 1, the Teen Titans return with a whole new bevy of baddies, beverages and adventures! Partner up with Robin, Cyborg, Raven, Starfire and Beast Boy to defend Jump City against slimy monsters, tyrannical villains and of course, crime fighting induced hunger pains. Every vote counts when the Teen Titans hold team leader elections, Beast Boy dials up »

- Matt MacNabb

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2 items from 2015


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