16 items from 2014
The Coca Cola Company
There surely must be a certain amount of insanity involved in being an advertising executive, coming up with dancing meerkats and over-the-top personalities designed with the express purpose of being memorable – but what about those adverts that think they’re coming across one way, only to epically fail when it comes to public reaction?
Far from being easily recallable works of artistic brilliance like the often fond-remembered “Guinness advert with the horses” – a great surrealist piece that sees the crashing waves of a beach and a group of surfers brought to life with the stampede of a group of wild horses.
But to talk about advertising’s greatest achievements is for another time – or perhaps a clip-filled fluff-show created to pacify the masses while we wait on whether or not Bryan Cranston is returning to Breaking Bad or not. Instead it seems that many advertisers get »
- Scott Tailford
Madrid — Los Bragas, run by actress-producer-turned-director Alice Braga (“Elysium,” “I Am Legend,” “City of God”) and writer-director Felipe Braga (“Trash,” “Latitudes”), is seeking international broadcast TV outlets for “A Vida Fora dos Campos,” an intimate web/TV portrait of Brazilian soccer player Neymar da Silva Santos Jr. which marks Alice Braga’s directorial debut.
As the world girds up for June’s FIFA World Cup soccer tourney, “A Vida” (literally “Off-Field Life”) digital build takes soccer coverage to new levels.
Packing two seasons of six five-to-six minute episodes, first seen as web-segs, “A Vida” is produced by Njr, Neymar Jr.’s own label, and Los Bragas, marking Neymar Jr.’s entry into production. In April, using the content, the partners launched a Neymar Jr. YouTube channel, the first with original content co-produced by a soccer player himself, said Felipe Braga.
On June 11, the eve of the World Cup’s opening »
- John Hopewell
The fear with Last Week Tonight is that it’s The Daily Show except once a week — a staggered timeline that would rob the basic news-punning format of its intrinsic topical punch. John Oliver’s new show has the familiar rhythms of the show that bore him: Description of news item, comical montage of actual news networks covering said news in an increasingly hysterical fashion, follow-up punchline. Oliver has been with The Daily Show since 2006; he’s one of the longest-serving correspondents, behind Stephen Colbert and the eternal Bee/Jones double act. The first episode of his HBO series didn »
- Darren Franich
Hip-hop duo Outkast is set to headline the Bet Experience at L.A. Live this year at the end of June. Celebrating their 20-year anniversary, and coming off of their reunion at Coachella, group members Andre 3000 and Big Boi will take the Staples Center stage on Sat., June 28, 2014 along with Rick Ross, A$AP Rocky, K. Michele, Ty Dolla $ign, August Alsina and host DJ Khaled. Coca-Cola returns as presenting sponsor of the festival, and likewise Sprite will once-more sponsor the event's celebrity basketball game, slam dunk competition and youth clinics. Additionally, Coca-Cola will host a Latin showcase on Thurs. »
- Tony Maglio
Jamie Dornan is red hot—literally! The Fifty Shades of Grey stud stepped out for a lunch date with wife Amelia Warner on Thursday in London, England. According to an eyewitness, the two appeared relaxed and happy as they dined together at Portobello Road, where Jamie enjoyed a salad and a Coca Cola. Dornan was dressed casually in a bright red polo, basic jeans, a pair of tennis shoes and shades, looking handsome yet comfortable as he strolled alongside his wife. Meanwhile, Warner was also sporting a low-key look, keeping her post-baby bod covered up in a knee-length white skirt, pretty blue blouse and patterned flats. Prior to their lunch date, the lovebirds spent their morning working out together and »
Madhuri Dixit visited Shri Govind Bal Mandir School in Andheri on February 24th with the cast of her upcoming film – Gulaab Gang in support of the Support My School campaign. Also there were producer Anubhav Sinha and director Soumik Sen. The film, which has been making waves with its promos has a strong underlying theme of women empowerment and the role education plays in it. Bringing the cause of girl child education to the forefront, the cast interacted with students on the importance of education for girls to earn a place for themselves within the society.
The visit was part of the Support My School campaign which focuses on revitalizing schools in rural and semi- urban areas with provision of basic facilities such as safe drinking water, separate toilets for boys and girls, libraries and promotion of physical sports. Lack of amenities such as hygienic sanitation has been a major »
- Stacey Yount
Odd List Ryan Lambie Simon Brew 20 Feb 2014 - 05:40
The unloved films of 2009 provide the focus in our final list of the 2000s' overlooked greats...
The year 2009 will partly be remembered as the year Avatar dominating the box office, with audiences flocking to see James Cameron's leafy pulp epic in shimmering 3D. Making almost $2.8bn worldwide, Avatar was a true behemoth, besting Cameron's own Titanic as the highest-grossing film of all time (not adjusted for inflation) and hastening a rush of 3D films in the years that followed.
Films such as 2012, Sherlock Holmes and boozy comedy The Hangover were also among the top 10, but as always, some of the most memorable and individual films of the year were far from the most financially successful. So to round off our series of underrated flicks of the 2000s, here's our selection of 2009's overlooked films...
A really good, »
ABC’s “Modern Family” is one of the most-loved programs on television. So why are advertisers sparking backlash when they try to adopt its storylines?
Coca-Cola Co. and General Mills have vaguely similar businesses. One makes and distributes sodas, waters, juices and teas, while the other packs grocery-store shelves with cereal, cinnamon rolls and chicken soup. On one thing the two typically agree: Never offend any part of your audience.
And yet, that’s exactly what both have done. How could the owner of the slogan “Have a Coke and a smile” and the owner of the Pillsbury Doughboy do such a thing? With kindness, believe it or not.
General Mills’ Cheerios cereal generated some nasty reaction last Spring when the venerable bowl of oats ran an ad called “Just Checking” featuring an interracial family –a Caucasian mother, an African-American father, and their cute daughter, “Gracie.” Comments on a YouTube »
- Brian Steinberg
Berlin -- Gay and lesbian activists in St Petersburg were planning to join thousands of people in a worldwide protest to highlight the plight of homosexuals in Russia on the eve of the opening of the Winter Olympics on Friday. In an international action aimed at Olympic sponsors that include McDonalds and Coca Cola, gay and lesbian rights advocacy group All Out called on companies to speak out against the persecution of homosexuals under Russia's controversial laws that ban the "promotion of gay lifestyles to youngsters." Photos: Gay Marriage, or Not, in Global Cinema The group, which has offices in New
- Nick Holdsworth
Coca Cola was probably hoping it's "America the Beautiful" Super Bowl ad, which featured multilingual renditions of the patriotic song, would reunite the country. Instead, it seems, it has divided it.
Conservative pundits like Glenn Beck took to the airwaves Monday to criticize the ad, which Coca Cola said was meant to highlight America's "incredible diversity," according to the New York Daily News.
Watch the best Super Bowl ads
"Why did you need that to divide us politically? Because that's...
Read More > »
- Kate Stanhope
Coca-Cola released a 60-second ad featuring “America the Beautiful” being sung in eight different languages during the Super Bowl on Sunday, but a number of viewers were offended that it wasn’t sung in just one: English. “Saddened by your tasteless commercial that was intended to show us as the ‘melting pot’, we kept hitting the #1 button on our remotes for English,” one outraged viewer (of many) wrote on the soda company’s Facebook page. “Goodbye Coca Cola!” See photos: Super Bowl’s 7 Most Buzzed-About Commercials The company’s celebration of cultural diversity in the United States spawned demands for a boycott — which may. »
- Greg Gilman
No matter which way you slice it, Budweiser was top dog at Sunday’s Super Bowl.
Both TiVo and the USA Today Ad Meter named the brand’s heart-tugging “Puppy Love” spot to be the night’s most popular commercial, give or take a Seinfeld reunion. (Jerry Seinfeld’s Comedians in Cars Getting Coffee halftime spot was actually first on TiVo’s list, though the company acknowledges that it wasn’t a true paid advertisement.) The ad, a callback to last year’s similarly “aww”-inducing “Brotherhood,” dramatizes the friendship between an adorable puppy and a magnificent Clydesdale — and shows »
- Hillary Busis
The best and worst Super Bowl commercials 2014: The best and worst Super Bowl commercials as rated in USA Today’s Ad Meter. Missed a Super Bowl commercial? Watch them all on YouTube’s Ad Blitz 2014 and vote for your favorites. The complete 2014 Super Bowl Ad Meter results from USA Today: Top 10 Company Spot Quarter Score Budweiser Puppy Love 4 8.29 Doritos Cowboy Kid 4 7.58 Budweiser Hero’s Welcome 3 7.21 Doritos Time Machine 1 7.13 Radio Shack Phone Call 1 7 Hyundai Sixth Sense 1 6.87 General Mills Cheerios Gracie 1 6.75 Microsoft Technology 4 6.65 Coca Cola … Continue reading →
The post The best and worst Super Bowl commercials 2014 appeared first on Channel Guide Magazine. »
- Ryan Berenz
A sweet and hilarious commercial from Coca Cola, airing during the Super Bowl Xlviii, features a young football player who takes his coaches and teammates’ instructions a little too seriously! Watch the cute ad, here!
What’s better than the hilarious commercials during the Super Bowl? A football themed commercial! Coca Cola’s newest campaign to be shown during Super Bowl Xlviii, features a young football player named Adrian who runs way farther than the end zone and is rewarded with a Coke!
Coca Cola Super Bowl Commercial: Adorable Young Football Player Scores Touchdown
In Coke’s adorable Super Bowl commercial, Adrian is stuck on the bench. He finally gets called into the game, where he is significantly smaller than his fellow players. A teammate calls the play then roughly grabs Adrian’s helmet telling him not to “mess this up again.”
The game starts and all the sudden, Adrian »
- HL Intern
Oscar- and Grammy-winning composer Stephen Schwartz has launched a campaign urging Visa customers to switch credit card companies, The Hollywood Reporter has learned exclusively. Schwartz is upset over Winter Olympics host country Russia's controversial anti-gay laws, and says Visa and other Olympic sponsors should be speaking out against them. He chose to target Visa -- rather than Olympic sponsors such as Coca Cola or Proctor and Gamble -- because he believes switching credit card companies is simpler than keeping track of the many products other companies make. Exclusive: Sochi Mayor's Comments 'Renders Lgbt People Invisible,' Blasts GLAAD "This
- Aaron Couch
The Seattle Seahawks and the Denver Broncos aren’t the only entities who have a lot at stake when Super Bowl Xlviii debuts on Fox this Sunday (weather permitting).
With 30-second spots in the game going for around $4 million a pop, a lot of different media properties and sponsors are under extreme pressure to perform. Fox will want to do all it can to keep viewers tuned past halftime while taking advantage of the massive audience to hype everything from new programs to other ventures from its parent company, 21st Century Fox. Marketers will be under the gun to prove the millions they plunked down to appear in the game do more than generate retweets, Facebook likes and YouTube views. Social-media chatter is fun to note, but there’s little direct correlation between trending on Twitter and notching a revenue windfall for the first quarter.
Who’s feeling the heat? »
- Brian Steinberg
16 items from 2014
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