3 items from 2017
This article originally appeared on Si.com.
People have feelings about this Coke commercial that aired during the Super Bowl, which featured people singing “America the Beautiful” in many different languages.
The spot, which also aired during the 2014 Super Bowl and made people mad the first time, sparked some more feelings from Americans, as displayed on Twitter.
Here’s the ad:
Today millions cheer together, because together is beautiful. #AmericaIsBeautiful pic.twitter.com/z65LimssjD
— Coca-Cola (@CocaCola) February 5, 2017
And some reactions:
@CocaCola We are an English speaking nation. This should only be sang in English. Ill never buy your products again. »
- Extra Mustard
Hollywood is getting ready to tackle the Super Bowl as hard as longstanding sponsors like PepsiCo and Anheuser-Busch InBev.
Disney’s studios, NBCUniversal’s Universal and Viacom’s Paramount will join the roster of advertisers supporting Fox’s February 5th broadcast of Super Bowl Li, suggesting that hundreds of millions of viewers will get a gander at trailers for a handful of coming films, along with the usual commercials for beer, candy and cars.
A spokeswoman for Paramount said the studio would promote”Transformers: The Last Knight” during the game and tout the Scarlett Johansson starrer “Ghost In The Shell” in a spot before the kick off. Universal will run at least a trailer during the event, but a spokesperson for the studio declined to offer details. The studio has releases including “Fifty Shades Darker” and “The Great Wall” on tap. Disney declined to comment on what it might choose to promote. Projects »
- Brian Steinberg
Captain Fantastic, 2016.
Directed by Matt Ross.
In the forests of the Pacific Northwest, a father devoted to raising his six kids with a rigorous physical and intellectual education is forced to leave his paradise and enter the world, challenging his idea of what it means to be a parent.
“Our names are unique, there’s only one of us in the world,” George McKay’s Bodevan Cash declares in Matt Ross’ sophomore feature Captain Fantastic, thus causing all alarms to blare. There’s a very fine line between quirky and kooky and in burying that line in mud, grime and spittle, Ross succeeds in finding an equilibrium, all be it one that often falters awkwardly. Viggo Mortensen’s Ben Cash and his ragged offspring; through their faux-philosophical existentialism, »
- Amie Cranswick
3 items from 2017
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