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Tasmania's "Adult Disneyland" of a Museum Lures Visitors With Erotic Art

19 January 2011 11:01 AM, PST | Fast Company | See recent Fast Company news »

This is the story of an eccentric multi-millionaire, erotic art, Damien Hirst, Jean-Michel Basquiat, and the bassist of the Violent Femmes. Oh, and the country's efforts to increase its population, too.

Tasmania is looking to boost its immigrant population and is putting itself on the map for avant-garde art in its latest efforts to lure travelers and settlers alike. The Museum of Old and New Art (Mona) opens this week and aims to be Australia's first "subversive adult Disneyland," complete with erotic art installations, intersecting with themes of life and death.

The museum will showcase the collection of resident multi-millionaire David Walsh in a three-story building designed by architect Nonda Katsalidis and is Australia's largest private museum open to the public. The collection is appraised at $100 million and includes work from artists Damien Hirst and Jean-Michel Basquiat, among dozens of others.

"Mona is an unmuseum, a counterpoint to museums," curator Mark Fraser tells Fast Company. »

- Jenara Nerenberg

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2011 | 2010

1 item from 2011


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