Accelerating climate change and its far-flung effects have fast become the most important story in the news cycle. But that isn’t always the stuff that gets talked about or tweeted — or the biggest ratings.
Part of the issue? Shifts in the environment happen gradually over time, not usually in a violent, shocking moment that can be captured by cameras. Increasingly frequent bursts of severe weather are changing that dynamic, but most news outlets have tried to address the story with special reports and new teams of reporters that are add-ons to their journalism infrastructure.
Now the Weather Channel is making climate change a bigger part of its overall focus. The cable network over the next several months plans to infuse climate coverage into its morning, afternoon and even entertainment programs in a way that Nora Zimmett, the outlet’s chief content officer, believes will make for reports that audiences...
Part of the issue? Shifts in the environment happen gradually over time, not usually in a violent, shocking moment that can be captured by cameras. Increasingly frequent bursts of severe weather are changing that dynamic, but most news outlets have tried to address the story with special reports and new teams of reporters that are add-ons to their journalism infrastructure.
Now the Weather Channel is making climate change a bigger part of its overall focus. The cable network over the next several months plans to infuse climate coverage into its morning, afternoon and even entertainment programs in a way that Nora Zimmett, the outlet’s chief content officer, believes will make for reports that audiences...
- 6/14/2021
- by Brian Steinberg
- Variety Film + TV
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