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2016 | 2009 | 2007

1 item from 2016

Newscasters Navigate Fashion Minefield

11 October 2016 11:45 AM, PDT | Variety - TV News | See recent Variety - TV News news »

While you stare groggily into the abyss of your closet, once again thinking you have nothing to wear, your impeccably groomed morning hosts are there to wish you a good morning on TV. But these newscasters didn’t leave their sartorial decisions up to chance. There is reasoning behind every fashion choice on morning TV.

Audrey Mansfield, visual stylist appearance coach for NBC-owned stations, makes sure the look is consistent from coast to coast. “You have a brand, and it’s not just the graphics or the content,” she says. “It’s also the expectation of the visuals on the talent.”

Whether local news or on national, the expectations are the same. “The look of local news doesn’t exist anymore. Just the content is local,” says Mansfield. “The audience expects talent to look like they’re at network level, even if they don’t have the same budget or the same help.”

Mansfield »

- Carita Rizzo

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2016 | 2009 | 2007

1 item from 2016

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