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2012 | 2011 | 2010

4 items from 2012


The 100 Greatest Lost Hits Of The 80's!

28 November 2012 8:44 AM, PST | The Backlot | See recent The Backlot news »

Back at the beginning of July in the daily Briefs, I started the Official snicks Top 100 Lost Hits of The 80's, spotlighting the 100 greatest minor hits of that decade. The songs you don't hear on any 80's nostalgia show. Songs that missed the top ten, or top twenty ... or top forty, and over the last five months I hope some of these forgotten gems may have rung a long dormant bell, or for younger readers, provided a pop music history lesson.

Here is the complete list, including my favorite lost song of the decade. Thank you for taking this 80's road trip with me ... but it's not over yet! I'll be featuring a new Lost Hit once a week in the Wednesday Briefs, so the history lesson will continue!

Let the countdown commence, and remember ... keep your feet on the ground, and keep reaching for the stars!

100. Animotion - "I »

- snicks

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AfterElton Briefs: Queen Latifah Revokes Anderson's Gay Card, Sam Champion Makes It Official, and Growing Up Gay and Amish

5 October 2012 2:01 PM, PDT | The Backlot | See recent The Backlot news »

Here is last week's caption pic winner. This week's caption pic is at the bottom of the page.

Thanks to everyone for participating! The winner is ...

"Here's your 47%!"

Thanks to virgo108 for this week's winning caption!

Weekend Birthdays! (Note: Birthday shoutouts are for out entertainers, allies, or for any celeb that seems to have a following on Ae). Michael Arden (above) is 30, Aaron and Shawn Ashmore are 33, Dan Savage is 48, Judy Landers is 54, John Mellencamp is 61, Joy Behar is 70, Jesse Eisenberg is 29, Thomas Roberts is 40, Clive Barker is 60, and Kate Winslet is 37. Queen Latifah revokes Anderson's gay card. Growing up gay and Amish. There's no shame in retiring, sir. The sooner, the better.In ratings news, if you're a fan of ABC's Last Resort ... sorry.Big congrats to Good Morning America weather anchor Sam Champion, who has announced his engagement to now-fiance Rubem Robierb. Is this the first time he's publicly confirmed being gay? »

- snicks

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30 ads where music made the difference – and why agencies should think of music first, not last

30 April 2012 4:14 PM, PDT | Encore Magazine | See recent Encore Magazine news »

Music can make an average ad great. So why, Robin Hicks asks, is music the last thing a creative thinks about when writing an ad?

My favourite TV ad of the year so far is the Let Yourself Go spot for Kangaroo Island.

When it didn’t win Mumbrella’s Ad of the Month for March (it came third) I felt aggrieved for the agency that made it. But less so a week later when it emerged that the agency had paid celebrities to tweet nice things about its work.

Let Yourself Go is a stunning spot with lots of pretty images. But it would probably have had a similar effect on me if I’d watched a blank screen for 60 seconds.

John Baker of Adelaide ad agency Kwp!, which made the ad, told me that the music (Rise by Pearl Jam singer Eddie Vedder) “is 50% of the communication”. For me, »

- Robin Hicks

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Coles reworks disco classic ‘Instant Replay’ for credit card launch

11 March 2012 7:00 PM, PDT | Encore Magazine | See recent Encore Magazine news »

Coles has reworked a version of 70′s disco track ‘Instant Replay’ for the launch of its new credit card.

The Coles version of the Dan Hartman classic replaces the word ‘Replay’ with ‘Reward’, alerting its customers to the ten dollars they will save on groceries when using the Coles MasterCard.

The ad was created by Ted Horton’s Big Red Agency, and breaks at the same time as Woolworths launched an ad to fight back against Coles in the freshness stakes.

Jon Church, Coles’ comms director, said: “It’s a bit of fun and in an otherwise fairly vanilla personal finance market should stand out. It’s a great product which we’re keen to shout about and a good example of the Coles brand ‘quality that costs less’ message stretching beyond food.”

»

- Robin Hicks

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2012 | 2011 | 2010

4 items from 2012


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