Royce Richmond
- Producer
- Art Director
- Executive
Visionary and experienced marketing professional with a track record of translating insights and inspired thinking into positive brand and business results. Executive Producer / Entertainment Director / Marketing Director / Creative Director with over 20 years of experience with collaborative and resourceful leadership skills to set a creative vision, align resources, and lead teams to achieve goals and objectives for global brands in the music, film and tv industry.
Experience Workflow
. Development of creative strategy and brand frameworks. . Talent buying and negotiations with top tier agencies. . Live production management (stage, lighting and sound). . Hospitality and event logistics. . Work closely with management to create appropriate, timely campaigns and deliverables for various audiences, which includes both end-users as well as commercial, consumer, and channel partners. . Develop and implement strategic positioning and messaging platforms, execute marketing plans, and define budgetary parameters. . Develop creative marketing campaigns including major product launches and product promotions in support of business partnerships. . Build and execute repeatable global brand measurement model across all business units and product lines. . Educate and implement the organization on brand standardization practices. . Conduct and/or coordinate presentations, demonstrations, and proof of concepts. . Define campaign objectives, target audiences, strategies, creative deliverables, timeline and ROI measurement. . Drive cross-functional teams to execute key campaign strategies, tactics and deliverables. . Drive regular communications to track status and measurement. . Create and manage execution of supporting campaign creative materials. . Lead a team of creative studio professionals (graphic design, video production, social media and interactive).
Experience Workflow
. Development of creative strategy and brand frameworks. . Talent buying and negotiations with top tier agencies. . Live production management (stage, lighting and sound). . Hospitality and event logistics. . Work closely with management to create appropriate, timely campaigns and deliverables for various audiences, which includes both end-users as well as commercial, consumer, and channel partners. . Develop and implement strategic positioning and messaging platforms, execute marketing plans, and define budgetary parameters. . Develop creative marketing campaigns including major product launches and product promotions in support of business partnerships. . Build and execute repeatable global brand measurement model across all business units and product lines. . Educate and implement the organization on brand standardization practices. . Conduct and/or coordinate presentations, demonstrations, and proof of concepts. . Define campaign objectives, target audiences, strategies, creative deliverables, timeline and ROI measurement. . Drive cross-functional teams to execute key campaign strategies, tactics and deliverables. . Drive regular communications to track status and measurement. . Create and manage execution of supporting campaign creative materials. . Lead a team of creative studio professionals (graphic design, video production, social media and interactive).