When thugs tried to kidnap Gert Boyle, the 86-year-old chairwoman of Columbia Sportswear, they found out that the "One Tough Mother" ads she stars in are no joke.
You might recognize Gert Boyle, the snarling 86-year-old chairwoman of Columbia Sportswear and star of the company's "One Tough Mother" ad campaign. The ads have made the Oregon icon one of America's most recognizable industry heads, showing her "testing" outdoor gear by driving through the mountains with her son strapped to the roof of a car, pushing him out of the house into a blizzard, and running him through a cement mixer.
Related story on The Daily Beast: The Kids' Author Who Loved Child Porn
Turns out, the trope of the brawny grandma was no false advertising. Boyle outsmarted a trio of perpetrators during a bizarre burglary and kidnapping attempt this month at her home outside of Portland. And two days later she was back at work.
You might recognize Gert Boyle, the snarling 86-year-old chairwoman of Columbia Sportswear and star of the company's "One Tough Mother" ad campaign. The ads have made the Oregon icon one of America's most recognizable industry heads, showing her "testing" outdoor gear by driving through the mountains with her son strapped to the roof of a car, pushing him out of the house into a blizzard, and running him through a cement mixer.
Related story on The Daily Beast: The Kids' Author Who Loved Child Porn
Turns out, the trope of the brawny grandma was no false advertising. Boyle outsmarted a trio of perpetrators during a bizarre burglary and kidnapping attempt this month at her home outside of Portland. And two days later she was back at work.
- 11/27/2010
- by Winston Ross
- The Daily Beast
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