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Viacom Reboots MTV News in First Step Toward Reviving Network

11 February 2016 1:00 PM, PST | Variety - TV News | See recent Variety - TV News news »

MTV may be about to invoke memories of Kurt Loder and Tabitha Soren.

At MTV, those two correspondents interviewed rock stars and U.S. presidential candidates, making MTV as reliable a news source for a certain generation as Dan Rather or Tom Brokaw. In a different era,  MTV News would break into programming upon learning of seminal events like the suicide of Nirvana’s Kurt Cobain, and spur interest in causes (“Rock the Vote,” anyone?) dear to the hearts of its youthful viewers.

MTV News never quite went away entirely – there’s a website, a Twitter feed, a YouTube channel and a Facebook page that offer information about MTV programming as well as some pop-culture aggregation  – but executives at the Viacom-owned outlet are attempting to breathe new life into the property. And they hope their efforts will make MTV more relevant to a new generation of viewers trying to »

- Brian Steinberg

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1 item from 2016


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