YouTube creators now have a new tool to help them figure out just how much they deserve to be paid from brands. After six weeks in beta, the digital influence tool and analytics resource Social Bluebook launched on July 21, 2015, with former Maker Studios executive Chad Sahley leading the firm.
The entire idea behind Social Bluebook, whose name refers to valuation and standards systems, is to give creators the power of determining their own bottom-line monetary worth, without relying on a middle-man negotiator or general channel data. The tool seeks to answer questions such as “What is my brand value or digital worth?” and “How much should I charge for brand deals?”
Essentially, Social Bluebook empowers YouTube, Vine, and Instagram creators’ negotiating rights and brand deals by using algorithms to reveal their total valuation. Bluebook determines these numbers based on digital reach, engagement, and social profiles entered by the tool’s users upon registration.
The entire idea behind Social Bluebook, whose name refers to valuation and standards systems, is to give creators the power of determining their own bottom-line monetary worth, without relying on a middle-man negotiator or general channel data. The tool seeks to answer questions such as “What is my brand value or digital worth?” and “How much should I charge for brand deals?”
Essentially, Social Bluebook empowers YouTube, Vine, and Instagram creators’ negotiating rights and brand deals by using algorithms to reveal their total valuation. Bluebook determines these numbers based on digital reach, engagement, and social profiles entered by the tool’s users upon registration.
- 7/21/2015
- by Bree Brouwer
- Tubefilter.com
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