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1 item from 2005

Kuttner set for MTV Germany talker

16 August 2005 | The Hollywood Reporter | See recent The Hollywood Reporter news »

COLOGNE, Germany -- MTV in Germany announced Tuesday that German pop culture guru Sarah Kuttner will host a twice-weekly talk show on MTV beginning Sept. 13. Kuttner rose to fame on German music channel VIVA, which MTV purchased earlier this year. Her show on VIVA mixed live musical acts with comedy and interviews with German and international pop stars. " 'Kuttner' will be shown on MTV because Sarah better fits the edgier profile of MTV that we have established following the strategic new, complementary positioning of MTV and VIVA," Elmar Giglinger, MTV Networks music TV program director, said in a statement. Under the company's new German strategy, VIVA will be turned into a Top 40 music television channel targeting mainstream audiences, while MTV will be younger and edgier, focusing on alternative music and pop culture in addition to chart-toppers. »

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