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2014 | 2013 | 2012 | 2010

1 item from 2014


Daytime Emmys Telecast Searches for Network

9 April 2014 10:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

The Daytime Emmy Awards is used to being in a state of flux.

The kudosfest, still negotiating a home for this year’s telecast, has switched networks almost annually for four decades and has been beset by a 20-year ratings slide. Case in point: In 1993, the broadcast garnered 22 million viewers. Last year, viewers of the Hln telecast numbered 913,000.

According to Gabriel Gornell, who exec produced the past two telecasts, audience apathy may be due to the ceremony’s strong focus on one genre: soap operas. “There’s a long history in building this special around daytime dramas,” says Gornell.

While only five of 2013’s 118 Emmy-nominated shows were soaps, nine of the 19 awards were soap-centric. Talkers, gameshows and kids’ programming were in the minority, so there probably wasn’t much of a draw for viewers who aren’t aficionados of daytime dramas like “General Hospital.”

The Daytime Emmys also face a demographic challenge. »

- Chad Gervich

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2014 | 2013 | 2012 | 2010

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