The end of Madison Avenue’s Grey Global is being displayed in black and white.
British advertising giant Wpp said it would combine the large advertising agency with the digital-marketing company Akqa, the latest in efforts by CEO Mark Read to streamline the company as more consumers adopt mobile and digital technologies and spend more time with non-traditional media.
The new Akqa Group will employ 6,000 people in more than 50 countries, and work for clients including Procter & Gamble, Kellogg Co., Netflix, Nike and Coca-Cola. Under Read, who took over the reins of Wpp in 2018 from longtime chief Sir Martin Sorrell, the company has worked to reorganize its many advertising assets, including merging ad-industry stalwart Jwt with digital agency Wunderman to form Thompson Wunderman, and combining Young & Rubicam with digital agency Vml, forming Vmly&r.
“Our clients want outstanding creativity, powered by technology expertise and delivered at a global scale,” said Read in a prepared statement.
British advertising giant Wpp said it would combine the large advertising agency with the digital-marketing company Akqa, the latest in efforts by CEO Mark Read to streamline the company as more consumers adopt mobile and digital technologies and spend more time with non-traditional media.
The new Akqa Group will employ 6,000 people in more than 50 countries, and work for clients including Procter & Gamble, Kellogg Co., Netflix, Nike and Coca-Cola. Under Read, who took over the reins of Wpp in 2018 from longtime chief Sir Martin Sorrell, the company has worked to reorganize its many advertising assets, including merging ad-industry stalwart Jwt with digital agency Wunderman to form Thompson Wunderman, and combining Young & Rubicam with digital agency Vml, forming Vmly&r.
“Our clients want outstanding creativity, powered by technology expertise and delivered at a global scale,” said Read in a prepared statement.
- 11/11/2020
- by Brian Steinberg
- Variety Film + TV
In today’s TV news roundup, Netflix shared a release date for “Kevin Hart: No F**ks Given,” and CBS announced the premiere date for new seasons of “MacGyver,” “Magnum P.I.” and “Blue Bloods.”
Dates
Netflix revealed that “Kevin Hart: Zero F**ks Given,” a comedy special by titular comedian Kevin Hart, will premiere on the streaming site on Nov. 17. The stand-up set was recorded in Los Angeles this September. It will be his sixth stand-up performance offered on Netflix, including “Kevin Hart: Irresponsible,” which is only available on the platform. The comedian also released “Kevin Hart: Don’t F**k This Up,” a Netflix original docuseries about the turmoil and recovery of his personal life, and “Kevin Hart’s Guide to Black History” in 2019. Watch the teaser for his upcoming special below.
CBS announced a Dec. 4 return for “MacGyver,” “Magnum P.I.” and “Blue Bloods.” Season 5 of “MacGyver” launches at 8 p.m. with...
Dates
Netflix revealed that “Kevin Hart: Zero F**ks Given,” a comedy special by titular comedian Kevin Hart, will premiere on the streaming site on Nov. 17. The stand-up set was recorded in Los Angeles this September. It will be his sixth stand-up performance offered on Netflix, including “Kevin Hart: Irresponsible,” which is only available on the platform. The comedian also released “Kevin Hart: Don’t F**k This Up,” a Netflix original docuseries about the turmoil and recovery of his personal life, and “Kevin Hart’s Guide to Black History” in 2019. Watch the teaser for his upcoming special below.
CBS announced a Dec. 4 return for “MacGyver,” “Magnum P.I.” and “Blue Bloods.” Season 5 of “MacGyver” launches at 8 p.m. with...
- 11/9/2020
- by Eli Countryman
- Variety Film + TV
Philippe Krakowsky will take over next year as CEO of New York ad giant Interpublic Group, the latest of the world’s big marketing-services conglomerates to enact a succession plan as the industry grapples with seismic changes in the way its business is conducted.
Krakowsky, 58 years old, was named chief operating officer of the ad-agency holding company in September of last year. He is widely seen within Interpublic as one of the architects of a strategy that is taking this longtime backer of big Madison Avenue shingles like McCann Worldgroup, MullenLowe Group and the agency once known as Foote Cone & Belding and putting it into the world of curating data that helps its clients understand where and how best to place promotional efforts before consumers. Interpublic in 2018 purchased the bulk of Acxiom Corp. for $2.3 billion, a move that gave it access to new expertise in using anonymous consumer data and...
Krakowsky, 58 years old, was named chief operating officer of the ad-agency holding company in September of last year. He is widely seen within Interpublic as one of the architects of a strategy that is taking this longtime backer of big Madison Avenue shingles like McCann Worldgroup, MullenLowe Group and the agency once known as Foote Cone & Belding and putting it into the world of curating data that helps its clients understand where and how best to place promotional efforts before consumers. Interpublic in 2018 purchased the bulk of Acxiom Corp. for $2.3 billion, a move that gave it access to new expertise in using anonymous consumer data and...
- 10/21/2020
- by Brian Steinberg
- Variety Film + TV
Lyle Schwartz, one of Madison Avenue’s most influential executives, has left the agency where he helped guide strategy for many years – the latest departure of a senior executive from Wpp’s large GroupM media-buying operation over the course of the past several months.
In a brief interview, Schwartz said he was leaving after 37 years of working for GroupM and some of its predecessors. “After a period of time, I’ll reassess opportunities in the industry, or not, depending on what people may be looking for and what I want to do,” he said.
“Lyle Schwartz will be leaving the company,” GroupM said in a statement. “We wish him the very best in his future endeavors and thank him for his many contributions to our company, our culture, our people, and our clients.” Representatives of GroupM did not respond immediately to follow-up queries.
Advertising Age previously reported his departure.
Schwartz...
In a brief interview, Schwartz said he was leaving after 37 years of working for GroupM and some of its predecessors. “After a period of time, I’ll reassess opportunities in the industry, or not, depending on what people may be looking for and what I want to do,” he said.
“Lyle Schwartz will be leaving the company,” GroupM said in a statement. “We wish him the very best in his future endeavors and thank him for his many contributions to our company, our culture, our people, and our clients.” Representatives of GroupM did not respond immediately to follow-up queries.
Advertising Age previously reported his departure.
Schwartz...
- 3/6/2020
- by Brian Steinberg
- Variety Film + TV
Interpublic Group, one of the nation’s biggest advertising companies, on Monday named Philippe Krakowsky to the role of chief operating officer, putting him in line to succeed its CEO, Michael Roth, as the corporation’s next leader.
Krakowsky, 57 years old, has been with Interpublic in several critical roles, joining it as its top communications executive, then moving to oversee the company’s talent and a strategy. He has supervised the company’s media-buying operations, and helped guide Interpublic through a tumultuous era when it was the subject of a probe by the U.S. Securities and Exchange Commission and has worked with three different CEOs.
“For more than a decade, Philippe has played a key part in major strategic actions at Interpublic that have been integral to our long-term success,” Roth said in a statement. “He has helped me in the design and execution of our cross agency “open...
Krakowsky, 57 years old, has been with Interpublic in several critical roles, joining it as its top communications executive, then moving to oversee the company’s talent and a strategy. He has supervised the company’s media-buying operations, and helped guide Interpublic through a tumultuous era when it was the subject of a probe by the U.S. Securities and Exchange Commission and has worked with three different CEOs.
“For more than a decade, Philippe has played a key part in major strategic actions at Interpublic that have been integral to our long-term success,” Roth said in a statement. “He has helped me in the design and execution of our cross agency “open...
- 9/9/2019
- by Brian Steinberg
- Variety Film + TV
Jeremy Darroch, chief executive of Sky, has stated that he intends to “stick around” following Comcast’s $40B takeover of European pay-tv giant.
This brings to an end rumors that Darroch was planning to exit the company following the acquisition.
“We’re in a strong position to succeed. We have a strong set of plans to deliver growth. We’re excited about being part of a broader, more global organization. I intend to stick around and I am looking forward to bringing Sky into the future. We’re all energized by the next phase of growth and the opportunities that being part of Comcast will bring,” he said.
Comcast CEO and Chairman Brian Roberts added, “We’re really excited and pleased with the management team at Sky and the people we’ve met. While there was wonderful people at At&T and NBC Universal, in those cases, we made some early changes on day one.
This brings to an end rumors that Darroch was planning to exit the company following the acquisition.
“We’re in a strong position to succeed. We have a strong set of plans to deliver growth. We’re excited about being part of a broader, more global organization. I intend to stick around and I am looking forward to bringing Sky into the future. We’re all energized by the next phase of growth and the opportunities that being part of Comcast will bring,” he said.
Comcast CEO and Chairman Brian Roberts added, “We’re really excited and pleased with the management team at Sky and the people we’ve met. While there was wonderful people at At&T and NBC Universal, in those cases, we made some early changes on day one.
- 10/25/2018
- by Peter White
- Deadline Film + TV
We're feeling a little bereft. The Big Reunion has come to an end - though at least it was with a bang! The show went out in style with the much-trailed Hammersmith gig and now it's time to pack up our trouser skirts, heart glitter and gel pens and get back to our adult lives (well, as adult as we get anyway.) But at least the last hurrah was a good'un - here's what we noticed from the last episode of The Big Reunion's second series...
1. Kian Egan has a filthy mouth.
"Hear'Say, kiss my arse." Kian. We expected better from a former Westlife member from Westlife.
2. Andi Peters' voiceover just got even more ridiculous.
It started reasonably enough, with talk of clutching crocheted Adam Rickitt dolls to our bosoms, which we related to, obviously. Then it just got silly: "Jade is wearing a hat." Then it got...
1. Kian Egan has a filthy mouth.
"Hear'Say, kiss my arse." Kian. We expected better from a former Westlife member from Westlife.
2. Andi Peters' voiceover just got even more ridiculous.
It started reasonably enough, with talk of clutching crocheted Adam Rickitt dolls to our bosoms, which we related to, obviously. Then it just got silly: "Jade is wearing a hat." Then it got...
- 3/27/2014
- Digital Spy
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