Bird up!
Campari Australia has launched a new brand campaign for Wild Turkey bourbon that urges men to ‘Bird up’ and take on difficult challenges.
“This is the beginning of an enduring campaign that positions Wild Turkey Bourbon for solid growth in the years to come,” the brand’s group marketing manager Sally Byrne said.
Owen Trevor of Luscious International directed the ads.
Trevor commented: “From the outset, I loved the idea of saluting men who step up. When I saw the initial script, I wanted to start shooting immediately. Rarely do you get such a fantastic chance to unleash a full bag of tricks.”
As well as a 60-second ad, the campaign features two 30-second executions.
Ajf Sydney’s creative director Adam Rose said: “Getting the opportunity to tinker with 1200bhp engines, climb Everest, play golf on the moon and be served bourbon by a turkey doesn’t happen...
Campari Australia has launched a new brand campaign for Wild Turkey bourbon that urges men to ‘Bird up’ and take on difficult challenges.
“This is the beginning of an enduring campaign that positions Wild Turkey Bourbon for solid growth in the years to come,” the brand’s group marketing manager Sally Byrne said.
Owen Trevor of Luscious International directed the ads.
Trevor commented: “From the outset, I loved the idea of saluting men who step up. When I saw the initial script, I wanted to start shooting immediately. Rarely do you get such a fantastic chance to unleash a full bag of tricks.”
As well as a 60-second ad, the campaign features two 30-second executions.
Ajf Sydney’s creative director Adam Rose said: “Getting the opportunity to tinker with 1200bhp engines, climb Everest, play golf on the moon and be served bourbon by a turkey doesn’t happen...
- 11/28/2012
- by Robin Hicks
- Encore Magazine
The Daily Telegraph has used the Afl and Nrl grand finals to launch the next phase of its “We’re for Sydney” campaign.
The TV spot, created by Ajf Partnership Sydney, is intended to preview a wider campaign featuring real Sydneysiders telling their stories.
The campaign features more than 200 people from 50 Sydney suburbs, from Mount Druitt, to Palm Beach.
Adam Rose, creative director at Ajf said: “To meet and work with so many unique people across Sydney has been such a refreshing and positive experience – their stories and willingness to get involved is what this campaign is all about. This is just the beginning of some very exciting things we have in store for The Tele.”
Says David Goldman, News Limited’s Gm of marketing for Nsw, said: “The Daily Telegraph proudly champions and celebrates what matters to the people of Sydney. Since the campaign’s inception in March, we...
The TV spot, created by Ajf Partnership Sydney, is intended to preview a wider campaign featuring real Sydneysiders telling their stories.
The campaign features more than 200 people from 50 Sydney suburbs, from Mount Druitt, to Palm Beach.
Adam Rose, creative director at Ajf said: “To meet and work with so many unique people across Sydney has been such a refreshing and positive experience – their stories and willingness to get involved is what this campaign is all about. This is just the beginning of some very exciting things we have in store for The Tele.”
Says David Goldman, News Limited’s Gm of marketing for Nsw, said: “The Daily Telegraph proudly champions and celebrates what matters to the people of Sydney. Since the campaign’s inception in March, we...
- 9/29/2012
- by mumbrella
- Encore Magazine
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