Did You Know?
On photographing in 1967 for the "You don't have to be Jewish to love Levy's" ad campaign: We wanted normal-looking people, not blond, perfectly proportioned models. I saw the Indian on the street; he was an engineer for the New York Central. The Chinese guy worked in a restaurant near my Midtown Manhattan office. And the kid we found in Harlem. They all had great faces, interesting faces, ...
Howard Zieff's early ad campaigns were noted for their innovative casting. Breaking from the stereotypical blond-haired, blue-eyed, old Hollywood ideal of perfection, he cast young unknowns with decidedly ethnic, un-Hollywood features, including Robert De Niro
, Dustin Hoffman
and Richard Dreyfuss