Did You Know?
On photographing in 1967 for the "You don't have to be Jewish to love Levy's" ad campaign: We wanted normal-looking people, not blond, perfectly proportioned models. I saw the Indian on the street; he was an engineer for the New York Central. The Chinese guy worked in a restaurant near my Midtown Manhattan office...
Before going into the movies, he was responsible for many memorable advertising campaigns. Most memorable was the Alka-Seltzer "Spicy Meatball" commercial in which an actor must work through repeated takes for a tomato sauce.