3 items from 2012
Title: A Whisper to a Roar Director: Ben Moses A sort of voting rights companion piece to Steve York’s “A Force More Powerful,” which was a rangy nonfiction film about non-violent resistance movements around the world and spanning time, Ben Moses’ “A Whisper to a Roar” is a powerful documentary that ties together the heroic and ongoing efforts of democracy activists in five countries, and reaffirms the human spirit’s innate desire for freedom. “It is dangerous to be right when the government is wrong,” Voltaire once wrote, and “A Whisper to a Roar” offers up ample evidence of this axiom, in the form of lethal pushback by dictators, autocrats and other corrupted power systems [ Read More ]
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JayGrey has launched a copy-led print campaign for an Australian maker of compression sportswear that hits out at people who don’t take sport seriously.
This is the first time that the brand, called Skins, has used JayGrey. The brief was to challenge men to train harder and feel good during and after exercising.
Erin Chapman, marketing manager of Skins said, “The team at JayGrey presented a number of concepts that really challenged our existing approach on how we speak to our consumers. We were looking for a strong creative idea that captures the driven attitude behind Skins and we feel that the work represents this perfectly”.
The ads are running in Inside Sport, Men’s Health and Men’s Fitness, with a view to using the concepts in stadiums and sponsored sporting events.
Title: Don’t Be Them
Advertiser: Skins Compression Garments
Advertising Agency: JayGrey »
- Robin Hicks
A new campaign for Alibi Bourbon uses tattoos and over-the-top hard-living life stories to create a ‘tough’ and ‘no nonsense’ image.
The campaign, by JayGrey, uses the tagline ‘seriously hard liquor’ with characters from the lower classes who are ‘Bs free urban warriors’, according to the agency.
The print ads feature images of bogans in supermarkets with bad slogan tattoos.
Using radio, the campaign uses three rough voices that talk about their hard lives growing up before revealing they are women.
Alan Cunningham, international business development director in charge of Alibi Bourbon said: “We like to do campaigns that make people stop and take notice and JayGrey seems to be an agency that specializes in that. When the guys at JayGrey put the creative concept in front of me, I have to admit I had a bit of a laugh. They really get what we’re trying to do here. »
- Colin Delaney
3 items from 2012
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