7 items from 2015
Online ticket distributor Fandango has formed FandangoLabs as a research and development unit aimed at innovating moviegoing products and services.
Fandango, an NBCUniversal subsidiary, also announced its advisory board for the new venture: Dave Hollis of Disney; George Dewey of Fox; David Doyle of Regal Entertainment Group; Alwyn Hight Kushner of Tcl Chinese Theatres; Jason Blum, founder and CEO of Blumhouse Productions; and Jennifer Panasik of design and consulting firm Ideo, which will serve as a Fandango innovation partner in this new venture.
FandangoLabs plans to release its first products next year. It plans to explore products in location-based services, social commerce, augmented and virtual reality, interactive video and personalization.
Fandango noted that it has created apps for Apple’s Passbook, Siri and Apple Watch, »
- Dave McNary
“People always go, ‘Oh, I love Fandango,’ ” Yanover told Variety. “It’s so interesting to have that kind of emotional response to a product that’s basically functional. What came to us that ‘Oh I love Fandango’ is awfully close to ‘I love movies.’ ”
If Yanover’s unscientific polling is correct, then a company once best known for its bag puppet mascots, has over its 15-year history burrowed so far into the popular consciousness that it is now synonymous with the thrills, laughter and drama of sitting in a darkened theater.
That association gave Yanover and his team the impetus to move beyond ticketing. Over the past two years, the company has moved aggressively into creating Web series and original content that highlight everything from family films to Oscar hopefuls. Its programming slate includes the »
- Brent Lang
Engineers and entertainment “creatives” tend to baffle each other. Technologists create cool tools, but are often surprised at how artists use them. Creatives crave innovations, but typically don’t realize the difficulty of what they’re asking.
Yanover is a creative and engineer at the same time. He has degrees in computer science and used them in executive posts at Walt Disney Animation Studios, Disney Parks & Resorts and Disney Online before coming to Fandango. “What I love about this job and the thing that attracted me the most (to Fandango), was the perfect melding of all these different things that I’d done,” Yanover told Variety. “It’s a technology company creating software, (and) the output of technology is being applied to entertainment.”
As an engineer, he is used to breaking down the tiny details of the user experience that separate »
- David S. Cohen
Online movie ticketer Fandango has signed its first-ever agreement with Milwaukee-based Marcus Theatres, the nation’s fifth-largest exhibitor with 685 screens.
The deal was announced Tuesday along with the opening of CinemaCon. It will go into effect in the fall and bring Fandango’s screen count up to more than 26,000 in the U.S.
Fandango, a unit of NBCUniversal, said the addition of Marcus Theatres will make it the largest online ticket-seller for the nation’s top seven theater chains (Regal, AMC, Cinemark, Carmike, Marcus Theatres, Southern and Harkins).
As part of the multi-year deal, Marcus will link its online and mobile sites directly to Fandango as its preferred ticketing partner. Marcus operates in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio.
- Dave McNary
Fandango will soon launch a large-scale promotional campaign, and a new web series will be a significant part of that push. The movie ticketing service, which has expanded into online video over the past two years, will premiere I Love Movies, in which notable people will talk about their favorite films.
I Love Movies, which is set to launch on May 6th, will feature celebrity guests like Tony Hawk, Slash, and Larry King, who will discuss movies like Rocky, Finding Nemo, and The Naked Gun. Fandango is able to provide footage from these movies thanks to its ownership of the Movieclips brand, which it purchased from Zefr in April 2014.
The larger campaign, titled 'We Love Movies,' will include advertising, sweepstakes, and screenings. “Summer 2015 is shaping up to be one of biggest and best summer movie seasons ever and our ‘We Love Movies’ campaign will leverage every property and partner »
- Sam Gutelle
This story first appeared in the May 1 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. Fandango is bringing movie tickets to the wrist. The ticketing company will launch one of the Apple Watch's first entertainment apps April 24, when the gadget begins shipping to customers. Much like Fandango's mobile-phone app, its watch app will present scannable bar codes on the screen. "We're entering the future," says Fandango president Paul Yanover. "Where's your ticket? It's on my wrist." Read More Four Top Hollywood Timepiece Collectors Weigh In on the Apple Watch
- Natalie Jarvey
Fandango is partnering with Hulu to release its first ever subscription video-on-demand channel.
The channel will begin streaming during the first quarter of 2015. The announcement was made Tuesday at the Consumer Electronics Show in Las Vegas.
“We are excited to deliver our original video programming to Hulu subscribers,” Fandango President Paul Yanover said in a statment. “Our Hulu partnership helps us extend Fandango video content onto new platforms, meeting a growing demand for premium movie-related content among moviegoers and Hulu fans alike.”
- Alicia Banks
7 items from 2015
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