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3 items from 2017


CinemaCon: Fandango Unveils Global Brand Strategy for Latin America (Exclusive)

27 March 2017 4:03 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Fandango, the biggest online ticketing business in the U.S., is consolidating its presence in Latin America, unveiling a new brand identity and digital destinations as it expands its exhibition efforts in a fast-growing market.

“We’re beginning an exciting new chapter for Fandango in Latin America,” Paul Yanover, Fandango told Variety. “We’ve experienced tremendous momentum over the past year growing our exhibition footprint, increasing ticketing and building exciting new products that will better serve our customers and partners for years to come.”

As part of a new global brand strategy to be unveiled Monday at CinemaCon in Las Vegas, Fandango said its Brazilian subsidiary Ingresso.com would be launching a new website and mobile apps for Android and iOS next month. The new products will offer enhanced search and browser capabilities, a streamlined checkout process, and a variety of digital payment options such as PayPal, Visa Checkout and Masterpass. »

- John Hopewell

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Ten Takeaways on Entertainment Marketing From Variety’s Massive Summit

22 March 2017 7:12 PM, PDT | Variety - Film News | See recent Variety - Film News news »

Marketing gurus from the film, television, and digital worlds were on hand for Variety‘s Massive Entertainment Marketing Summit on Wednesday at the Four Seasons Hotel in Beverly Hills, sharing their experiences in getting the word out to consumers about their projects.

 Being a genius is “now sexy,” according to “Genius” producer Ron Howard, who was half of the keynote conversation at Massive, along with his Imagine Entertainment co-founder and fellow producer on the National Geographic show, Brian Grazer. According to Howard, as the platforms through which to tell stories multiply and become more specific, especially in the world of TV, so the stories become more linked to the platforms themselves. “I knew that the platform, Nat Geo, could actually inform this project and challenge me and the story in important ways,” Howard said “It’s an interesting thing in this moment, it’s the story linked to the platform, »

- Dave McNary and Will Thorne

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10 Takeaways on Entertainment Marketing From Variety’s Massive Summit

22 March 2017 7:12 PM, PDT | Variety - TV News | See recent Variety - TV News news »

Marketing gurus from the film, television, and digital worlds were on hand for Variety‘s Massive Entertainment Marketing Summit on Wednesday at the Four Seasons Hotel in Beverly Hills, sharing their experiences in getting the word out to consumers about their projects.

 Being a genius is “now sexy,” according to “Genius” producer Ron Howard, who was half of the keynote conversation at Massive, along with his Imagine Entertainment co-founder and fellow producer on the National Geographic show, Brian Grazer. According to Howard, as the platforms through which to tell stories multiply and become more specific, especially in the world of TV, so the stories become more linked to the platforms themselves. “I knew that the platform, Nat Geo, could actually inform this project and challenge me and the story in important ways,” Howard said “It’s an interesting thing in this moment, it’s the story linked to the platform, which »

- Dave McNary and Will Thorne

Permalink | Report a problem


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3 items from 2017


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