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1 item from 2016


Adult Swim Revives Samurai Jack As Network Courts Linear, Online Viewers

12 May 2016 7:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Adult Swim wants to cut a new swath through its audience.

The Time Warner-owned cable programmer that tilts toward millennial viewers and younger generations with animated fare shown in primetime and overnights, said it would release more original programming via streaming video for daytime viewing as part of an effort to spur its audience to increase consumption of its oddball but cult-favorite content.

The outlet ” simply knows its audience,” said Christina Miller, president and general manager, Cartoon Network, Adult Swim and Boomerang, in a prepared statement.

As part of its slate of programs, expected to be cited next week during a presentation by Time Warner’s Turner unit, Adult Swim will unveil its revival of “Samurai Jack,” the former Cartoon Network series that has not produced an original episode since 2004. Original creator and executive producer Genndy Tartakovsky will continue the epic story of a young prince from feudal Japan vies »

- Brian Steinberg

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