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Incentivized locals heat locations show

19 April 2009 1:00 PM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

"I finally got to print one of these!" exclaimed Amy Lemisch from the California Film Commission, waving a printed handout detailing the state's new incentives.

For years, Lemisch watched other states and countries pass out small pamphlets and one-sheets at the Afci Locations Trade Show as regions from around the world jumped on the incentive bandwagon, and all Lemisch could to was watch productions run away. This year, California and its many regional commissions were, in Lemisch's words, "very, very busy" and a strong presence at the show, whose 24th edition was held in Santa Monica from Thursday-Saturday.

The trade show proved that incentives continue to be big business, with the newly created Cayman Islands Film Commission taking the occasion to announce a new 30% rebate while Texas unveiled a new scheme that offers as much as 17.5%, up from its previous 5%.

Canada as usual took a unified approach, though that didn't »

- By Borys Kit

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