Hishow Entertainment is partnering up with China Film Group to give “Santa & Cie” a massive roll-out across 8,000 screens.
Co-produced and repped worldwide by Gaumont, “Santa & Cie” will mark the second French-language film to be released in China this year, following Dany Boon’s “Raid Dingue,” and the second French-language pic to be distributed nearly simultaneously with the release in France. Another Gaumont movie, the animated feature “Ballerina,” was released in China by Hishow and sold more than 1.3 million tickets.
Hishow Entertainment is aiming to bank on the growing popularity of Christmas, which Gaumont says has become the second-most celebrated holiday in China after the Chinese New Year. It turns out that two-thirds of the Christmas decorations consumed worldwide are made in Yiwu, a Chinese