3 items from 2013
The next 10 years should be the greatest time in the history of the entertainment business.
The global middle class is growing astronomically fast. It may not be growing in the U.S., but it is growing in the rest of the world: Research shows that when people leave poverty and have discretionary income, they spend on entertainment. In addition, the broadband Internet is growing just as fast as the new middle-class population, reaching 3 billion users in the next five years.
But the problem is that the revenues of media and entertainment firms are barely growing above the rate of inflation. Production and marketing costs are climbing. There are signposts of trouble ahead; if we’re smart, we won’t put our heads in the sand.
Look at what happened at the box office this summer. For the first time, total revenues were no greater than total budgets for movies costing more than $75 million. »
- Jonathan Taplin
David Bloom is a Deadline contributor. USC will launch a three-year research effort called the Edison Project to figure out key issues of the emerging entertainment economy surrounding new creators of content, new platforms and distributors of that content, new business models to finance their work and new metrics to measure success. USC Annenberg professor Jonathan Taplin, who heads that school’s Innovation Lab, announced the project’s general outlines during a keynote speech Friday at the Digital Marketing & Analytics Summit in Los Angeles. Taplin told a ballroom of entertainment and tech executives that sector after sector of the entertainment business is showing signs of trouble, from the long-staggering music industry to a movie business that launched numerous bombs this past summer, to an ad business that’s consolidating and automating. These problems are happening even as the world’s entertainment-consuming middle class is booming, and creation of digital media has jumped nine times. »
- THE DEADLINE TEAM
About six months ago, Google began releasing data on takedown requests it received as part of a "Transparency Report." The goal was to showcase how content holders were attempting to delete links to infringing content. Now, USC's Annenberg Innovation Lab has taken the data and used it in a way that Google probably didn't anticipate. Annenberg has come out with a ranking of the top 10 online ad networks that place the most ads to pirate websites. And guess what? Google is No. 2. Jonathan Taplin, director of the USC Annenberg Innovation Lab, explained to us the methodology behind
- Eriq Gardner
3 items from 2013
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