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2014 | 2012 | 2011

1 item from 2014

The Times buys entire advertising break during Channel 4's Homeland

20 November 2014 3:50 AM, PST | Digital Spy | See recent Digital Spy - TV news news »

The Times has bought an entire advertising break during Channel 4's Homeland.

The newspaper will use its three-minute slot during Sunday night's (November 23) episode to air short film Bearing Witness, which tells the story of the kidnapping of two of its journalists in Syria.

Bearing Witness features interviews with journalists Anthony Loyd and Jack Hill, who were kidnapped, beaten and shot by a rebel gang in the country. They escaped from their captors in May.

At the end of the short film, The Times will air another advert encouraging viewers to sign up to their subscription service, with an additional 4Od campaign also set for broadcast.

Nick Stringer, chief creative officer at News UK, said that the advertising strategy is a perfect "brand fit" for The Times.

He explained: "Bearing Witness tells a powerful story full of insight into the dangers journalists face in their endeavours to report the »

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2014 | 2012 | 2011

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