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2009 | 2003

1 item from 2003


Fox handle for sports net: Fuel

9 April 2003 | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

Priming the pump for its new action sports network, Fox Networks Group has selected its name: Fuel. Available on the digital sports tiers of DirecTV, Time Warner Cable and smaller operators, Fuel is scheduled to launch July 1 with a base of at least 2 million households. Targeting mostly young adult males with a mix of live and archived "extreme" sports like skateboarding and surfing, the network deliberately chose not to include the Fox brand in its new name, according to David Sternberg, general manager of Fuse and senior vp of emerging networks at Fox. "It was very consciously an effort on our part not to be seen as just another offshoot of the Fox empire, but something that is a start-up project that has its own personality and position, and isn't seen as overly corporate," he said. »

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2009 | 2003

1 item from 2003


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