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2016 | 2015 | 2013 | 2010

2 items from 2016

Spike Jonze Directed a Delightfully Absurd Kenzo Perfume Commercial (Video)

30 August 2016 9:54 AM, PDT | The Wrap | See recent The Wrap news »

What do you get when you add together Spike Jonze, Jill Garvey from HBO’s “The Leftovers,” Sia’s choregrapher, and multiply it by Sam Spiegel and Ape Drums (featuring Assassin)? One of the more thrilling perfume commercials in recent memory. Yes, Jonze’s latest directorial effort is technically an ad for Kenzo perfume, but the three-minute “ad” is more music video than anything else, with just one mention of the product ostensibly being hawked, right at the very end. Also Read: Is Scarlett Johansson's A.I. Character in Spike Jonze's 'Her' Based on Karen O? »

- Oriana Schwindt

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Great Job, Internet!: Spike Jonze’s new perfume ad might lead to spontaneous dancing

29 August 2016 2:00 PM, PDT | | See recent The AV Club news »

Before crossing over to making bizarre but incredibly human films, Spike Jonze made his name directing skating videos, music videos, and commercials. He’s returned to that last format with an ad for Kenzo perfume that is a great short film (and, bonus, doesn’t really feel like it’s hocking perfume) centered around a bored lady leaving a dreary gala to break out into spontaneous dance.

The actress at the center of it is Margaret Qualley (of The Nice Guys), who used to be a dancer before transitioning to acting. Her incredibly emotive moves and expressions makes this short feel alive and fresh, spontaneous yet carefully choreographed as well. The choreography was done by Ryan Hueffington (who did Sia’s “Chandelier” video), and the song that puts the boogie in Qualley’s step is “Mutant Brain” by Jonze’s brother, Sam Spiegel. It’s an effervescent break from the »

- Rob Dean

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2016 | 2015 | 2013 | 2010

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