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1 article from 1998

Tuning In A Show To See A Commercial?

22 January 1998 | From Studio Briefing | See recent Studio Briefing news

Popular Japanese singer/actor Takashi Sorimachi is appearing in what amounts to a one-minute commercial-disguised-as-a-music-video that appears on TV Tokyo's The Fishing Monday night. The spot, for fishing-tackle company Daiwa Seiko, shows Sorimachi fishing in a lake with only the words, "Yes! Nature sports!" (in English) and "Refine wild nature" (in Japanese) appearing on the screen. Today's Yomiuri Shimbun observed that the ad, which will be updated monthly, "makes us feel something of the happiness of a person absorbed in what he loves to do" and predicted that some viewers will tune into the program "just to see the commercial."

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1 article from 1998

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