Eros International released the film in 2D and 3D on May 23rd 2014, in 6 languages in over 3,000 screens worldwide. Tamil Nadu distribution was undertaken directly by Eros International.
Directed by Soundarya Rajnikanth Ashwin, the Photorealistic Performance Capture technology film has set a new milestone in the history of Indian cinema and set the box office ringing with a bumper opening weekend and grossed Rs. 30 crore in India and Rs. 12 crore overseas. Markets with Rajni stronghold like UAE, Malaysia and Singapore have shown superlative performance. With pre-sales from satellite rights in multiple languages, audio and music rights exploitation, brand tie ups and other income, the film is well