Movie theaters are exposing their naughty sides in anticipation of the release of “Fifty Shades of Grey
” this weekend.
The adaptation of the first of E.L. James
’ racy books about college student Anastasia Steele, who is drawn into the world of Bdsm by a brooding billionaire named Christian Grey, is causing exhibitors to break out the whips and ball gags as they brace for a record weekend at the Presidents’ Day holiday box office. “Fifty Shades of Grey
” is expected to debut to more than $50 million domestically.
To whet fans’ appetites, theaters like the Alamo Drafthouse will give away chocolate handcuffs and are featuring S&M photo booths in their lobbies, complete with toys and a bed.
“I’m excited and a little scared to see what our guests will get up to,” said Sarah Pitre, director of programming and promotions at Alamo.
Alamo locations have a full menu of snacks and entrees,